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ITSMA VS Marketo

Compare ITSMA VS Marketo and see what are their differences

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ITSMA logo ITSMA

As #ABM pioneers, ITSMA leads the way in defining and building excellence in #B2B marketing. Latest book: A Practitioner's Guide to Account-Based Marketing.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • ITSMA Landing page
    Landing page //
    2023-05-15
  • Marketo Landing page
    Landing page //
    2023-07-17

ITSMA videos

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ITSMA Preview Video

More videos:

  • Review - ABM Leaders: Review of Guidelines for ABM Success Key Findings from ITSMA/ABMLA 2020 Benchmark Study

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to ITSMA and Marketo)

ITSMA

Marketo

Marketing Platform
100 100%
Marketing Platform
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Gaming
100 100%
Gaming
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using ITSMA and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ITSMA and Marketo

ITSMA Reviews

We have no reviews of ITSMA yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, ITSMA seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ITSMA mentions (1)

  • Momentum ITSMA Marketing Vision 2022: The Journey to Thought Leadership Marketing Excellence
    While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier, Partner,  and Jeanne Browne, Senior Strategist,  Momentum ITSMA. Source: over 1 year ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing ITSMA and Marketo, you can also consider the following products

Heinz Marketing - Heinz Marketing is a B2B marketing and sales acceleration firm that delivers measurable revenue results.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Brafton - Brafton is a content marketing agency developing content strategies for businesses.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Lenati - A marketing and sales strategy consultancy helping companies acquire, grow, & retain customers, specializing in go-to-market strategy, customer experience, digital customer engagement, customer retention and customer loyalty and sales performance.

Pardot - Salesforce B2B marketing automation

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