Software Alternatives, Accelerators & Startups

Iterable VS OneSignal

Compare Iterable VS OneSignal and see what are their differences

Iterable logo Iterable

Highly-personalized, mobile-optimized email marketing

OneSignal logo OneSignal

Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.
  • Iterable Landing page
    Landing page //
    2023-10-09
  • OneSignal
    Image date //
    2024-09-12

Iterable

Pricing URL
-
$ Details
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Andrew Boni
Employees
250 - 499

Iterable features and specs

  • User-Friendly Interface
    Iterable offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise. This helps in designing email and marketing campaigns efficiently.
  • Advanced Segmentation
    With Iterable, users can create highly targeted segments using a variety of conditions, allowing for more personalized and effective marketing campaigns.
  • Cross-Channel Marketing
    Iterable supports a wide range of marketing channels including email, SMS, mobile push, and in-app notifications, facilitating cohesive and holistic marketing strategies.
  • Automation Capabilities
    Iterable provides robust automation features, enabling the creation of complex workflows for customer engagement and lifecycle campaigns, which can save time and increase efficiency.
  • Integration Options
    Iterable integrates with various other platforms and tools such as CRM systems, data warehouses, and social media, enhancing its functionality and versatility.
  • Real-Time Analytics
    The platform offers real-time analytics and reporting, giving marketers immediate insights into campaign performance to make data-driven decisions.

Possible disadvantages of Iterable

  • Cost
    Iterable can be expensive, especially for small to mid-sized businesses. The pricing might be a barrier for companies with limited marketing budgets.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and capabilities of Iterable can have a steep learning curve, requiring time and effort to fully master.
  • Support Response Times
    Some users have reported slow response times from customer support, which can be a drawback when immediate assistance is needed.
  • Limited Customization Options
    While Iterable offers many customization features, some users feel that it lacks depth in certain areas such as advanced customization of templates and workflows.
  • Complexity in Integration
    Integrating Iterable with other systems can sometimes be complex and may require technical expertise or dedicated resources, which can be challenging for smaller teams.

OneSignal features and specs

  • Ease of Use
    OneSignal offers a user-friendly interface and straightforward setup process, making it accessible even for those with limited technical knowledge.
  • Multi-Platform Support
    The service supports a wide range of platforms including iOS, Android, and web browsers, allowing for comprehensive push notification campaigns.
  • Free Tier
    OneSignal provides a generous free tier that includes many features, which is highly beneficial for startups and small businesses with budget constraints.
  • Automation Capabilities
    Offers robust automation features like automated messaging, segmentation, and personalized notifications, enhancing user engagement.
  • Analytics
    Provides detailed analytics and reporting, allowing users to track the performance of their notifications and optimize campaigns.
  • Integrations
    Supports integration with various platforms and services such as WordPress, Shopify, and Google Analytics, making it versatile and adaptable to different needs.

Iterable videos

The Iterable Growth Marketing Platform

More videos:

  • Review - Introducing Iterable Insights

OneSignal videos

OneSignal Product Demo

More videos:

  • Review - Send Push Notifications Through Wordpress Using OneSignal
  • Demo - OneSignal: Product Demo/Overview

Category Popularity

0-100% (relative to Iterable and OneSignal)
Email Marketing
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100
Business & Commerce
100 100%
0% 0
Web Push Notifications
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Iterable and OneSignal

Iterable Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
Iterable has been designed to engage users through a well-structured communication and multiple channels. Iterable has gotten a lot of press. Some larger clients include Spotify, Zillow, DoorDash and Box.

OneSignal Reviews

Best WordPress Push Notification Plugins For Publishers
Looking for OneSignal alternatives?Check out this in-depth OneSignal comparison guide to make the right choice.
Source: www.izooto.com
35 Best Free Push Notification Services and Tools (+ Open Source Push Notification Services to Consider)
OneSignal is a prominent notification aggregator. Users will be able to send push notifications across different platforms, as well as SMS and emails, making it a well-rounded tool for all messaging. OneSignal offers many capabilities including A/B testing, API service, analytics, segmentation, and personalization. On the free tier, developers can send 1 push message, email,...

Social recommendations and mentions

Based on our record, OneSignal should be more popular than Iterable. It has been mentiond 26 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Iterable mentions (5)

  • Curious new entry under DoorDash Dasher Application notification categories
    That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: over 2 years ago
  • Phishing attack underway using namecheap.com infrastructure
    Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / over 2 years ago
  • [TASK] Copy/come up with the CSS code to make my website background look like this example website's (in comments) background ($5)
    I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: about 3 years ago
  • 5 Million Users a Day From Snowflake to Iterable
    One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 3 years ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / over 3 years ago

OneSignal mentions (26)

View more

What are some alternatives?

When comparing Iterable and OneSignal, you can also consider the following products

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

iZooto - Engage your mobile and desktop web users with intelligent web push notifications.

Swift Social - All-in-One Social Media Growth and Management Tool

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

LeadsRX - LeadsRX is a marketing attribution software that gives marketers insights into which advertising campaigns result in conversions.

PushCrew - Push Notifications for Websites