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Insomnia REST VS Optimizely

Compare Insomnia REST VS Optimizely and see what are their differences

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Insomnia REST logo Insomnia REST

Design, debug, test, and mock APIs locally, on Git, or cloud. Build better APIs collaboratively for the most popular protocols with a dev‑friendly UI, built-in automation, and an extensible plugin ecosystem.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Insomnia REST Landing page
    Landing page //
    2023-10-05
  • Optimizely Landing page
    Landing page //
    2023-10-04

Insomnia REST features and specs

  • User-Friendly Interface
    Insomnia REST features a clean and intuitive user interface that makes it easy to create, send, and manage API requests without a steep learning curve.
  • Support for Multiple Protocols
    In addition to REST, Insomnia supports GraphQL and gRPC, making it versatile for developers working with different API protocols.
  • Environment Management
    Insomnia allows you to create and manage multiple environments, making it easier to switch between staging, development, and production settings.
  • Custom Plugins and Themes
    Insomnia supports custom plugins and themes, allowing users to extend its functionality and personalize the interface to suit their workflow.
  • Collaboration Features
    With Insomnia Teams, users can collaborate and share API requests, environments, and other resources, enhancing team productivity.
  • Cross-Platform Availability
    Insomnia is available on multiple platforms, including Windows, macOS, and Linux, providing flexibility for users on different operating systems.

Possible disadvantages of Insomnia REST

  • Resource Heavy
    Some users have reported that Insomnia can be resource-intensive, leading to potential performance issues on lower-end machines.
  • Limited Free Features
    While Insomnia offers a free tier, some of the more advanced features, such as team collaboration and sync capabilities, require a paid subscription.
  • Steeper Learning Curve for Advanced Features
    Although the basic functionalities are user-friendly, mastering the more advanced features might require a steeper learning curve.
  • Dependency on Electron
    Since Insomnia is built on Electron, it might consume more memory and disk space compared to native applications.
  • Complex Plugin System
    While the plugin system is powerful, it can be complex and challenging for users who are not familiar with JavaScript and Node.js.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Insomnia REST

Overall verdict

  • Insomnia REST is an excellent choice for developers who need a robust and intuitive tool for API development and testing. Its comprehensive features and ease of use make it a competitive option alongside other popular API clients.

Why this product is good

  • Insomnia REST is widely regarded as a powerful tool due to its user-friendly interface, extensive plugin ecosystem, and support for multiple authentication protocols. It allows users to easily build, debug, and test RESTful APIs with features like environment variables, code generation, and response validation. Moreover, its compatibility with GraphQL and gRPC makes it versatile for modern development needs.

Recommended for

  • API Developers
  • Software Testers
  • Backend Engineers
  • Technical Leads
  • Anyone involved in RESTful API development and testing

Insomnia REST videos

+ Add

3 Reasons to use Insomnia REST Client in your Exploratory API Testing

More videos:

  • Tutorial - Insomnia REST Client Tutorial

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Insomnia REST and Optimizely)

Insomnia REST

Optimizely

API Tools
100 100%
API Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Developer Tools
100 100%
Developer Tools
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Insomnia REST and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Insomnia REST and Optimizely

Insomnia REST Reviews

Top 20 Open Source & Cloud Free Postman Alternatives (2024 Updated)
Product Introduction: Insomnia is a powerful open-source API client designed for simplicity and efficiency and works great as a postman alternative. It supports REST, GraphQL, and gRPC, making it versatile for various API types.
Source: medium.com
Best Postman Alternatives To Consider in 2025
It is a free, open-source platform that boasts a user-friendly interface and robust features like environment and collection management, code snippets, and test automation. Compared to Postman, Insomnia offers a lighter footprint and a more customizable workspace.
Source: www.hypertest.co
Postman Alternatives for API Testing and Monitoring
Insomnia is a user-friendly tool for API development and testing. Insomnia allows creating and sending HTTP and REST requests, like GET, POST, PUT, DELETE, and more. Users can view API responses, including status codes, headers, and body. This enables understanding how the application handles different response scenarios, for efficient debugging.
Source: www.blazemeter.com
Top 10 HTTP Client and Web Debugging Proxy Tools (2023)
Insomnia REST is the best alternative for Postman. It has more than 350 open-source plugins, plus GraphQL built-in with multiple protocol support. Since GraphQL is an added value, you can fully automate the entire lifecycle of APIs, build and debug them efficiently and with ease.
Source: www.bestproxyreviews.com
15 Best Postman Alternatives for Automated API Testing [2022 Updated]
Insomnia by Kong enables you to deliver high-quality APIs through collaboration. This postman alternative also includes testing suites, which allow you to create functional tests and centralize APIs. With this platform’s streamlined API client, sending GraphQL, REST, and SOAP requests are simple. Defining variables such as authentication credentials allows you to manage...
Source: testsigma.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Insomnia REST seems to be more popular. It has been mentiond 129 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Insomnia REST mentions (129)

View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Insomnia REST and Optimizely, you can also consider the following products

Postman - The Collaboration Platform for API Development

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Hoppscotch - Open source API development ecosystem

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

RapidAPI for Mac - Paw is a REST client for Mac.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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