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Imagify VS Optimizely

Compare Imagify VS Optimizely and see what are their differences

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Imagify logo Imagify

Optimize and resize images online and through your CMS.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Imagify Landing page
    Landing page //
    2021-10-18
  • Optimizely Landing page
    Landing page //
    2023-10-04

Imagify features and specs

  • Ease of Use
    Imagify offers an intuitive and user-friendly interface, making it easy for users of all skill levels to optimize their images quickly and efficiently.
  • Multiple Optimization Levels
    It provides three different levels of image optimization (Normal, Aggressive, and Ultra) allowing users to choose the best balance between image quality and file size reduction.
  • Automatic Optimization
    Imagify automatically optimizes images upon upload, saving users time and ensuring websites always have the most efficient images.
  • CDN Integration
    It supports integration with content delivery networks (CDNs) to further enhance website performance and load times.
  • Backup Option
    Imagify provides a backup option that retains the original images, allowing users to restore them if needed.
  • Third-party Integrations
    The service integrates seamlessly with popular platforms such as WordPress, making it convenient for website owners to implement image optimization.

Possible disadvantages of Imagify

  • Subscription Cost
    While Imagify offers a free tier, advanced features and higher monthly optimization limits require a paid subscription, which may be a barrier for some users.
  • File Size Limitation
    The free plan has a file size limit of 2MB per image, which could be restrictive for users dealing with larger images.
  • Limited Free Tier
    The free plan allows optimization of only 20MB of images per month, which can be quite limiting for users with large volumes of images.
  • Image Quality
    In the most aggressive optimization modes, there's potential for noticeable degradation in image quality, which may not be acceptable for all users.
  • Privacy Concerns
    As images need to be uploaded to Imagify's servers for optimization, some users may have concerns about data privacy and security.
  • Performance Variability
    The impact of optimization on website load times can vary depending on various factors, including original image optimization and other website performance elements.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Imagify videos

+ Add

Imagify Review - WordPress Plugin for Image Optimization - Errors and all!

More videos:

  • Review - WordPress Image Optimization Plugins Compared - Imagify Vs ShortPixel Vs Smush
  • Review - WordPress Image Compression Comparison - ShortPixel vs Optimole vs Imagify vs WPSmush vs More

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Imagify and Optimizely)

Imagify

Optimizely

Image Optimisation
100 100%
Image Optimisation
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Image Editing
100 100%
Image Editing
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Imagify and Optimizely

Imagify Reviews

We have no reviews of Imagify yet.
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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Imagify seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Imagify mentions (5)

  • Fixing WordPress Website Core Web Vitals Issues: Complete Guide
    Imagify is a popular plugin that can automatically create WebP versions of all your images and deliver WebP images to browsers that support them. - Source: dev.to / 10 months ago
  • What's the best combo of free/cheap WP tools/plugins for a new, very small site?
    (there are other plugins for WebP, but this one is a bit cheap) Imagify - Online and CMS Image Compression Made Easy https://imagify.io/. Source: over 2 years ago
  • Advice on Site Speed Test Solutions
    Tldr; upgrade your host (WPengine), compress your images (Imagify), minify and defer your scripts (Autoptimize or WP Rocket). Source: over 3 years ago
  • What do you use to optimize your images?
    I use WP Rocket to help with site speed and they recommend Imagify. I've been trying it out on a client site for the past 2 months and it's gotten the job done without sacrificing too much quality. Source: about 4 years ago
  • Transferred media to new site but want to clean up smush generated files
    Hi not much help on the transferring site but I personally export from LightRoom at 70% then use https://imagify.io/ to compress on the site and even my DSLR shots shrink rather nicely and still look great! Source: over 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Imagify and Optimizely, you can also consider the following products

TinyPNG - Make your website faster and save bandwidth. TinyPNG optimizes your PNG images by 50-80% while preserving full transparency!

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Optimage - Advanced image optimization tool

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Crunch - Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment. Join Crunch for all your fitness needs!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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