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HubSpot CRM VS VWO

Compare HubSpot CRM VS VWO and see what are their differences

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HubSpot CRM logo HubSpot CRM

Free CRM software for small businesses.

VWO logo VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.
  • HubSpot CRM Landing page
    Landing page //
    2023-06-08
  • VWO Landing page
    Landing page //
    2023-10-18

HubSpot CRM features and specs

  • Ease of Use
    HubSpot CRM is known for its user-friendly interface and simple setup process, making it accessible for users with minimal technical skills.
  • Free Plan
    HubSpot offers a free version of its CRM, which includes a variety of useful features suitable for small businesses or startups.
  • Integration Capabilities
    The platform supports a wide range of integrations with other software tools, including email marketing, social media, and customer support platforms.
  • Comprehensive Suite
    HubSpot CRM is part of a larger suite of marketing, sales, and service tools, allowing for seamless data flow and unified customer management.
  • Automation Features
    It offers robust automation capabilities, such as automated email chains and workflow creation, which can help streamline business processes.
  • Detailed Reporting
    The CRM provides detailed, customizable reporting features that help in tracking performance metrics and making data-driven decisions.

Possible disadvantages of HubSpot CRM

  • Cost for Advanced Features
    While the free plan is useful, access to more advanced features and deeper customization options requires upgrading to a paid plan, which can be expensive.
  • Complexity for Advanced Functions
    The platform can become complex and harder to navigate when trying to utilize advanced features, which may require a more significant learning curve.
  • Storage Limitations
    The free version has limitations on data storage and the number of contacts you can manage, which may not be sufficient for larger businesses.
  • Customer Support
    Some users have reported that the quality of customer support can vary, and prompt assistance might not always be available, especially for users on the free plan.
  • Customization Constraints
    While it offers various customization options, there are still limitations on customization compared to some other CRM solutions, which can be a drawback for businesses with very specific needs.
  • Email Restrictions
    There are restrictions on the number of emails that can be sent per day in the free plan, which might limit marketing campaign outreach efforts.

VWO features and specs

  • Comprehensive A/B Testing
    VWO offers robust A/B testing capabilities, allowing users to create, run, and analyze experiments to optimize website performance effectively.
  • Heatmaps and Session Recordings
    The platform provides visual tools like heatmaps and session recordings to help understand user behavior and identify areas for improvement on web pages.
  • User-Friendly Interface
    VWO has an intuitive and user-friendly interface that makes it easier for marketers and product teams to set up and manage testing campaigns without needing extensive technical knowledge.
  • Personalization Features
    VWO offers advanced personalization features that allow you to deliver tailored content to different segments of your audience, improving engagement and conversion rates.
  • Comprehensive Reporting
    The platform provides detailed reports and analytics, making it easier to interpret experiment results and make data-driven decisions.
  • Integrations
    VWO integrates with a variety of other tools and platforms, such as Google Analytics, enabling seamless data sharing and enhanced performance insights.

Possible disadvantages of VWO

  • Pricing
    VWO can be relatively expensive, especially for small businesses or startups, which might be a significant barrier to entry.
  • Complex Features
    For newcomers or less technically savvy users, some of VWO's advanced features can be overwhelming and may require a learning curve.
  • Limited Free Plan
    VWO offers limited features in its free plan, which might not be sufficient for users who need more advanced testing capabilities and analytics.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as slow loading times, which can impact the user experience and the reliability of test results.
  • Data Privacy Concerns
    Handling user data can raise privacy concerns, especially with stringent data protection regulations like GDPR. Ensuring compliance can be demanding.

Analysis of HubSpot CRM

Overall verdict

  • HubSpot CRM is generally considered to be a strong choice for businesses looking for an all-in-one solution to manage customer relationships effectively. Its combination of usability, extensive features, and robust integration ecosystem makes it a popular option among companies of various sizes. However, some users mention that it can become expensive as you scale and add more advanced features, so it's essential to evaluate whether the paid features align with your business needs.

Why this product is good

  • HubSpot CRM is often praised for its user-friendly interface, comprehensive features, and strong integration capabilities. It offers a wide range of tools for sales, marketing, and customer service, all in one platform. The CRM is particularly favored for its free tier, which provides significant functionality without incurring costs, making it accessible for small businesses and startups. Additionally, the scalability of HubSpot CRM allows businesses to grow and add more advanced features over time, while the educational resources and support offered by HubSpot are extensive, helping users to utilize the platform effectively.

Recommended for

    HubSpot CRM is ideal for small to medium-sized businesses, startups, and even larger companies that want a scalable, easy-to-use CRM. It's especially suited for businesses that need to integrate marketing, sales, and customer service processes seamlessly. Companies that value strong educational resources and support, as well as those that need a CRM with a free tier option for testing and initial deployment, will find HubSpot to be particularly beneficial.

Analysis of VWO

Overall verdict

  • Overall, VWO is a solid choice for businesses of all sizes looking to optimize their website performance and improve conversion rates. It offers a balance of ease-of-use and advanced features that can cater to both beginners and experienced professionals in digital marketing.

Why this product is good

  • VWO (Visual Website Optimizer) is considered a good tool due to its comprehensive suite of features designed for A/B testing, split URL testing, multivariate testing, and other conversion optimization tactics. It provides a user-friendly interface that allows marketers and developers to create tests without requiring deep technical expertise. Additionally, VWO offers detailed analytics and insights that help businesses understand user behavior and improve website performance. Its ability to integrate with other tools and platforms further enhances its utility for enhancing user experience and conversion rates.

Recommended for

    VWO is especially recommended for digital marketers, product managers, UX/UI designers, and e-commerce businesses who are looking to conduct sophisticated A/B tests and collect actionable insights to enhance their website’s user experience and maximize conversions. Additionally, it is suitable for those who need a robust testing platform that offers scalability and flexibility to adapt to different business needs.

HubSpot CRM videos

+ Add

The Ultimate In-depth HubSpot CRM Demo

More videos:

  • Review - Introduction to HubSpot CRM
  • Tutorial - HubSpot CRM Review 🏆 (FREE) HubSpot Best Free CRM Tutorial Review👍🏼
  • Tutorial - How To Use HubSpot CRM | All-In-One FREE CRM Software for Small Business (HubSpot Tutorial)
  • Review - WATCH THIS BEFORE USING HUBSPOT! Hubspot CRM Review 2022 - BEST CRM Software?!
  • Tutorial - HubSpot CRM Tutorial for Beginners (2023)

VWO videos

+ Add

Visual Website Optimizer (VWO): How to A/B Test HTML Landing Pages

More videos:

  • Demo - VWO Demo
  • Tutorial - how to track your conversions using VWO (Visual Website Optimizer)

Category Popularity

0-100% (relative to HubSpot CRM and VWO)

HubSpot CRM

VWO

CRM
100 100%
CRM
0% 0
Web Analytics
0 0%
Web Analytics
100% 100
Sales
100 100%
Sales
0% 0
A/B Testing
0 0%
A/B Testing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HubSpot CRM and VWO

HubSpot CRM Reviews

7 Best Personal CRM Systems in 2020
Hubspot CRM – the free plan includes some general features like form creation, email marketing, and reporting dashboards.
Source: zoowho.com
8 Best CRM for eCommerce Business in 2019
HubSpot is well-known for being an inbound marketing pioneer. With HubSpot CRM, you have the chance to master inbound marketing and gain solid ground in your particular eCommerce business segment. HubSpot enables you to build a foundation of trust with your potential and existing customers by helping you craft relevant and engaging that is on-brand. It’s a tool created...
Source: www.softwaresuggest.com

VWO Reviews

11 Hotjar alternatives and competitors in 2024
The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
VWO is a well-rounded conversion rate optimization (CRO) platform. As such, it’s mainly used to improve conversions and user experience metrics through A/B, multivariate, and split URL testing. Beyond that, VWO also has features for testing products, sending push notifications, and more.
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
Since VWO offers many packages, it comes with different prices and, unfortunately, users can’t find out about pricing until check-out. Below, You can see ‘VWO insights’ packages.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
VWO testing platform, equipped with A/B testing and a visual editor tool, is one of the conversion rate optimization tools you can use for your website. Using its real-time A/B testing, you can watch how your visitors will behave when they face the potential changes you made. It promises to show which changes on your website are more likely to lead to increased conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.
Source: www.einsstark.tech

Social recommendations and mentions

Based on our record, VWO seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HubSpot CRM mentions (0)

We have not tracked any mentions of HubSpot CRM yet. Tracking of HubSpot CRM recommendations started around Mar 2021.

VWO mentions (4)

What are some alternatives?

When comparing HubSpot CRM and VWO, you can also consider the following products

Zoho CRM - Omnichannel CRM for Businesses of all sizes

Optimizely - A/B testing you'll actually use.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Freshsales CRM - A full-fledged CRM for high-velocity sales teams.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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