Software Alternatives, Accelerators & Startups

HelpScout VS Google Marketing Platform

Compare HelpScout VS Google Marketing Platform and see what are their differences

HelpScout logo HelpScout

Help Scout is a simple, straightforward way to provide excellent support

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • HelpScout Landing page
    Landing page //
    2023-07-14
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

HelpScout videos

No HelpScout videos yet. You could help us improve this page by suggesting one.

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Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to HelpScout and Google Marketing Platform)
Help Desk
100 100%
0% 0
Surveys
0 0%
100% 100
Customer Support
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HelpScout and Google Marketing Platform

HelpScout Reviews

The Best Help Desk Software in 2020
HelpScout really focuses on the customer interface. It values the customer journey and makes it easy for them to navigate. It is set up in a way to boost internal team collaboration. However, because of this emphasis on team collaboration, HelpScout's structure and ticketing systems are not as defined. It doesn't have a dedicated customer-facing portal or ticket numbers....
Source: www.jitbit.com
Help Scout Alternative - Have you outgrown Help Scout?
With over 500 more integrations than Help Scout, it’s easy to understand why many customers see Kayako as one of the best Help Scout alternatives. With Kayako you can connect to all the apps your team already uses. As you scale the need for automation becomes critical. Kayako helps save you time through a simple and easy setup for workflow automations across multiple apps.
Source: www.kayako.com
Top 10 Alternatives to Zendesk: Analysis of Leading Help Desk Software Solutions
Help Scout is preferred by many freelancers and small businesses for the right balance of features and affordability. In fact, it offers a free app for shared inbox. Its paid plan starts at $20 per user/month, providing you with a reliable set of automation, reporting and integration tools.
8 Zendesk Alternatives to Rock Your Customer Service
Also I don’t see Front (frontapp.com) in the list. Front is the biggest alternative to Zendesk & HelpScout on the customer service use case.
The 20 Best Help Desk Apps and Knowledge Base Tools for Customer Support
Dive into an email, and you'll see a familiar sidebar with information about the customer where Help Scout pulls in social media information and previous conversations to give your emails a personal touch. Help Scout also offers your customers a quick poll at the bottom of your emails to ask how well your team did at support, and you can see your team's productivity and...
Source: zapier.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Google Marketing Platform might be a bit more popular than HelpScout. We know about 2 links to it since March 2021 and only 2 links to HelpScout. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HelpScout mentions (2)

  • Makers, what are the tools you can't live without?
    Slack for communication Helpscout for customer support Calendly for meeting scheduling Usermaven for website and product analytics Contentstudio.io for social media management. Source: over 1 year ago
  • Have you ever done a product comparison chart on your site?
    Not my site, but Helpscout (https://helpscout.com) has my favorite product comparison model. Source: about 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing HelpScout and Google Marketing Platform, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Google Forms - Simple web forms from Google.

LiveAgent - LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.