Software Alternatives, Accelerators & Startups

Heap VS Ocamba

Compare Heap VS Ocamba and see what are their differences

Heap logo Heap

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • Heap Landing page
    Landing page //
    2023-10-05
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

Heap

Website
heap.io
$ Details
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Matin Movassate
Employees
100 - 249

Heap features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Heap videos

Septimus Heap Series by Angie Sage || Spoiler Review

More videos:

  • Review - Fargo Season 1 Episode 8 "The Heap" Review
  • Review - Data Structures: Heaps

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to Heap and Ocamba)
Analytics
100 100%
0% 0
Push Notifications
0 0%
100% 100
Web Analytics
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100

Questions and Answers

As answered by people managing Heap and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Heap and Ocamba. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Heap and Ocamba

Heap Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
This is one of the website conversion tools that will give you data about your visitors’ interactions. Heap can analyze common traffic metrics, including sessions and page views. In addition, it will offer form analytics like form submission, field changes, and clicks.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
If you are looking for Google Analytics alternatives, Heap service is one of them! This service is designed in a straightforward and practical way and provides a variety of information in its dashboard. To sum up, you can track various events by using this marketing analytics tool.
Best 10 Session Replay Tools and Software
Want to Automatically capture and organize a set of behavioral data? Do you need to uncover hidden drop-off points in your visitors’ experiences? Heap claims to be one of the session replay tools that gives you complete insights into your customers’ journey.
Free SEO Tools To Improve Your Rankings
Heap (Free Plan) - A web analytics service that allows you to track website visitors' behavior.
Find the Best Mixpanel Alternatives for Your Product Team
Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. Heap solves a major shortcoming that Mixpanel and many of its alternatives have—manual event tracking. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. This quality alone...
Source: heap.io

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Heap seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Heap mentions (11)

  • free-for.dev
    Heap.io — Automatically captures every user action in iOS or web apps. Free for up to 5,000 visits/month. - Source: dev.to / over 1 year ago
  • Question about testID in prod vs dev builds
    Check out Heap for React Native - https://heap.io. Source: over 1 year ago
  • All 2200+ companies in my db have a dedicated page now.
    How heavily does the site depend on heap.io for its core functionality? Like, say Heap went under completely out of the blue (god forbid) and you had to switch to Google analytics, how much tech debt are you in? Source: almost 2 years ago
  • Thousands of Popular Websites See What You Type–Before You Hit Submit
    Aren't services like Heap effectively worse versions of this? On their landing page they outright list this as their value prop: > Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers. [1]: https://heap.io/. - Source: Hacker News / about 2 years ago
  • We (Still) Believe in Private Offices (2015)
    Author here, surprising to see this blog post of mine trending, but it has held up pretty well! Happy to answer any questions about my time at Stack Overflow. I've since moved on to Heap (https://heap.io/) and we are hiring. We're virtual first so we don't have private offices, but we have the same values about treating developers well and giving them the space they need to do deep work. We're hiring for basically... - Source: Hacker News / over 2 years ago
View more

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

What are some alternatives?

When comparing Heap and Ocamba, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Airship - Mobile marketing solutions across all major mobile platforms.