Software Alternatives & Reviews

Google Tag Manager VS mParticle

Compare Google Tag Manager VS mParticle and see what are their differences

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Google Tag Manager Landing Page
Google Tag Manager Landing Page
mParticle Landing Page
mParticle Landing Page

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

Google Tag Manager details

Analytics Web Analytics User Analytics
Release Date-

mParticle details

Customer Data Platform Customer Data Integration Customer Data Enrichment Analytics Marketing Analytics Web Analytics
Android iOS Web Roku
Release Date2013-03-01

Google Tag Manager features and specs

Not specified yet

mParticle features and specs

Integrations Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
Demo Version

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

mParticle videos

mParticle Overview

More videos:

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Category Popularity

0-100% (relative to Google Tag Manager and mParticle)

Social recommendations and mentions

Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (1)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment ( that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 5 months ago

mParticle mentions (0)

We have not tracked any mentions of mParticle yet. Tracking of mParticle recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Tag Manager and mParticle, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Segment - We make customer data simple.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Tealium - Enterprise tag management and digital data distribution (D3P).

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

RudderStack - Open Source Customer Data Routing and Processing Platform

User reviews

Share your experience with using Google Tag Manager and mParticle. For example, how are they different and which one is better?

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