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Google Tag Manager VS RudderStack

Compare Google Tag Manager VS RudderStack and see what are their differences

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Open Source Customer Data Routing and Processing Platform
Google Tag Manager Landing Page
Google Tag Manager Landing Page
RudderStack Landing Page
RudderStack Landing Page

Google Tag Manager details

Analytics Web Analytics User Analytics
Pricing URL-

RudderStack details

Data Integration Web Analytics Business Intelligence Analytics
Pricing URL Official RudderStack Pricing  

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

RudderStack videos

RudderStack: Open-Source Segment Alternative - Kostas Pardalis

Category Popularity

0-100% (relative to Google Tag Manager and RudderStack)

Social recommendations and mentions

RudderStack might be a bit more popular than Google Tag Manager. We know about 3 links to it since March 2021 and only 3 links to Google Tag Manager. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment ( that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 3 months ago

RudderStack mentions (3)

  • Platforms as Utilities, Archiving Yahoo Answers, & more on DevNews
    Our season four sponsors, Scout APM and Rudderstack ❤️. - Source: / 4 months ago

What are some alternatives?

When comparing Google Tag Manager and RudderStack, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Segment - We make customer data simple.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

MetaRouter - Take back control of your data.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

mParticle - mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

User reviews

Share your experience with using Google Tag Manager and RudderStack. For example, how are they different and which one is better?

Post a review