Software Alternatives, Accelerators & Startups

Google Tag Manager VS highlight.js

Compare Google Tag Manager VS highlight.js and see what are their differences

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Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

highlight.js logo highlight.js

Highlight.js is a syntax highlighter written in JavaScript. It works in the browser as well as on the server.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • highlight.js Landing page
    Landing page //
    2023-09-25

Google Tag Manager features and specs

  • Ease of Use
    Google Tag Manager allows users to add and update website tags without needing to modify the site code, streamlining the process for marketing teams and reducing dependency on developers.
  • Centralized Management
    Offers a centralized platform to manage all the tags on your website, making it easier to maintain and organize marketing and analytics integrations.
  • Version Control
    Version control features allow users to track changes, roll back to previous versions if issues arise, and maintain a history of tag modifications.
  • Debugging Tools
    Built-in debugging and preview mode helps users test tags before they go live, ensuring accurate implementation and functionality.
  • Templates and Customization
    Provides a variety of pre-built tag templates for popular analytics and marketing services, and supports custom HTML tags for more complex needs.
  • Event Tracking
    Facilitates event tracking without the need for manual coding, allowing for more detailed data collection on user interactions.
  • Integration with Google Products
    Seamlessly integrates with other Google products like Google Analytics, enhancing the utility and efficiency of analytics workflows.
  • User Permissions
    Allows for granular user permissions and roles, providing better control and security over who can manage and update tags.

Possible disadvantages of Google Tag Manager

  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve for those unfamiliar with how tags and triggers work, which can be challenging for beginners.
  • Complexity in Advanced Scenarios
    While it's suitable for many common uses, advanced scenarios or custom tagging requirements can become complex and might require technical expertise.
  • Limited to Web and App
    Google Tag Manager primarily supports web and mobile app environments, which may not meet the needs of businesses working with other platforms or requiring more specialized environments.
  • Dependency on JavaScript
    The tool heavily relies on JavaScript, which means that users need to have a basic understanding of JavaScript to fully leverage custom tags and functionalities.
  • Page Load Impact
    Incorrect implementation of multiple or large tags can negatively impact page load times, affecting user experience and potentially SEO.
  • Potential for Misconfiguration
    As with any powerful tool, there is a risk of misconfiguration, which can lead to inaccurate data collection or even site errors if not handled properly.
  • Privacy Concerns
    Managing user data and ensuring compliance with privacy regulations like GDPR requires extra steps, which can complicate tag implementation and data handling.

highlight.js features and specs

  • Wide Language Support
    Highlight.js supports a comprehensive range of programming languages out of the box, making it versatile for various projects.
  • Automatic Language Detection
    It can automatically detect the programming language of a code block, reducing the setup time and effort for developers.
  • Customization
    Highlight.js offers numerous themes and customization options, allowing developers to easily tailor the syntax highlighting to match their application's aesthetic.
  • Lightweight and Fast
    The library is lightweight and performs efficiently, ensuring quick load times and a seamless user experience.
  • Open Source
    As an open-source project, Highlight.js benefits from community contributions and is free to use, modify, and distribute.

Possible disadvantages of highlight.js

  • Limited Dynamic Features
    Highlight.js is primarily used for static code block highlighting and lacks advanced features like real-time editing or complex code analysis.
  • Manual Updates
    New languages or updates may not be immediately available, requiring users to manually update the library or find alternatives for less common languages.
  • Performance Degradation on Large Files
    Highlight.js may experience performance issues when rendering very large code files, potentially slowing down page load times.
  • Dependency Management
    As with many JavaScript libraries, managing dependencies and ensuring compatibility with other libraries or frameworks can be challenging.

Analysis of Google Tag Manager

Overall verdict

  • Google Tag Manager is considered a valuable tool for anyone who is looking to efficiently manage marketing tags and improve website operations. Its versatility and ease of use make it a popular choice among digital marketers, web developers, and analysts.

Why this product is good

  • Google Tag Manager (GTM) is a robust tool that allows marketers and website owners to manage and deploy marketing tags and tracking codes on their websites without having to modify the underlying code. It offers a user-friendly interface that simplifies the process of tag management, improves website load times, and enhances data accuracy by reducing errors associated with manual tagging. It also integrates seamlessly with other Google products such as Google Analytics and Google Ads, providing a cohesive ecosystem for digital marketing efforts.

Recommended for

  • Digital marketers looking to streamline their tracking and analytics setup.
  • Website owners who want to reduce dependence on developers for tag management.
  • Businesses using multiple marketing platforms that require coordination and integration.
  • Data analysts seeking accurate and comprehensive data collection for insight generation.

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

highlight.js videos

No highlight.js videos yet. You could help us improve this page by suggesting one.

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Category Popularity

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Analytics
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App Reviews
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100% 100
Web Analytics
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Customer Feedback
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User comments

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Social recommendations and mentions

Based on our record, highlight.js seems to be a lot more popular than Google Tag Manager. While we know about 55 links to highlight.js, we've tracked only 3 mentions of Google Tag Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 3 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 3 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 4 years ago

highlight.js mentions (55)

  • A better pkg.go.dev
    Every time a request come in, we forward it to the pkg.go.dev server, then append the highlight.js script to the response before sending it back to the client. - Source: dev.to / 4 months ago
  • Day 19: Highlight'em up! 🔖
    It supports 192 languages, just like a browser highlighter:. - Source: dev.to / 6 months ago
  • YouTube Embeds Are Bananas Heavy and It's Fixable
    Now we only need to force bloggers to stop using GitHub Gist embeds. Hugo (and probably other static site generators) has built-in support for code snippets with syntax highlighting, and more dynamic sites can rely on highlight.js which removes dependence on third-party services. It's just insane, using heavy iframes for small code snippets. https://gohugo.io/content-management/syntax-highlighting/... - Source: Hacker News / 11 months ago
  • Glimmer DSL for Web Ruby Integration with JavaScript Libraries
    Glimmer DSL for Web is a Ruby-in-the-Browser Web Frontend Framework that enables Rubyists to finally have Ruby productivity and happiness in the Frontend via a simpler, more intuitive, more straightforward, and more productive library than all JavaScript libraries like React, Angular, Ember, Vue, Svelte, etc.... Glimmer DSL for Web's Rails sample app "Sample Selector" has been upgraded with Code Syntax... - Source: dev.to / about 1 year ago
  • Code Syntax highlighting in Next Js
    Let's get started by installing the highlight js. - Source: dev.to / over 1 year ago
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What are some alternatives?

When comparing Google Tag Manager and highlight.js, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

prism.js - Prism is a lightweight, extensible syntax highlighter, built with modern web standards in mind.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

code-prettify - Code Prettify is an embeddable script that makes source-code snippets in HTML prettier.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Apache Tika - Apache Tika toolkit detects and extracts metadata and text from different file types.