Software Alternatives & Reviews

Google Marketing Platform VS User Interviews

Compare Google Marketing Platform VS User Interviews and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

User Interviews logo User Interviews

User Interviews is a tool to recruit participants for product tests and market research.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • User Interviews Landing page
    Landing page //
    2023-04-30

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

User Interviews videos

User Interviews Review: A Legit Way to Make $50-200 an Hour for Your Opinion?

More videos:

  • Review - User Interviews: 5 Tips & Tricks For UX Researchers
  • Review - User Interviews Done Right

Category Popularity

0-100% (relative to Google Marketing Platform and User Interviews)
Surveys
100 100%
0% 0
User Experience
0 0%
100% 100
Form Builder
100 100%
0% 0
Usability
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and User Interviews

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

User Interviews Reviews

We have no reviews of User Interviews yet.
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Social recommendations and mentions

Based on our record, User Interviews should be more popular than Google Marketing Platform. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

User Interviews mentions (17)

  • I need local playtesters for tabletop games [DFW]
    If you have a bit more budget, you can also recruit participants from online panels (like userinterviews.com or respondent.io). For an incentive, you can screen the right people to participate in your playtest. Keep in mind you will need to do some vetting and make sure you're not getting "professional" participants. Source: about 1 year ago
  • B2b user testing
    I used userinterviews.com recently for a really specific type of targeted user and was impressed with their ability to get folks. It isn't cheap, and I don't know if it would work in other cases, but I would suggest checking it out. Source: over 1 year ago
  • Where do you guys get user testers for a reasonable fee?
    Userinterviews.com is where we typically go, but it's still costly (~75 per participant, depending on recruiting needs). Source: over 1 year ago
  • Thoughts on userinterviews.com?
    Hey! Does anyone have experience with userinterviews.com for getting feedback? Wondering if the price is worth it for validating my idea and talking with users who fit my target profile. Are there any other good options? Source: over 1 year ago
  • Can users themselves fill out empathy maps, problem statements, personas, etc?
    PMs constantly pay people to do interviews with them, via usertesting.com, userinterviews.com, etc. Not sure if I'm missing something here. Source: over 1 year ago
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What are some alternatives?

When comparing Google Marketing Platform and User Interviews, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Google Forms - Simple web forms from Google.

Respondent - Respondent helps you find any target audience in the world for in-person and remote research studies across all research methods including interviews, focus groups, surveys, and more. Respondent works with any research tool you already use.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!