Software Alternatives & Reviews

Google Marketing Platform VS LambdaTest

Compare Google Marketing Platform VS LambdaTest and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

LambdaTest logo LambdaTest

Perform Web Testing on 2000+ Browsers & OS
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • LambdaTest Landing page
    Landing page //
    2023-09-09

LambdaTest is a cloud-based cross browser testing platform that helps enterprises run web automation tests at scale (through parallel testing).

Selenium Automation Grid and Cypress CLI on LambdaTest You can attain better browser coverage by running tests across 2,000+ different browsers, devices, and operating systems online. LambdaTest provides a secure, scalable, and reliable cloud-based Selenium Grid that helps run Selenium tests at a faster pace. The Cypress CLI on LambdaTest, helps you expand Cypress test coverage to 40+ browser versions across Windows and macOS platforms. Along with automation testing, you can also perform manual tests, visual UI tests, and real-time tests.

**LT Browser - Responsive Web Testing* Additionally, LambdaTest also offers complimentary access of LT browser - a path-breaking developer-oriented tool that helps assess the responsiveness of your website. LT Browser eases the task of mobile testing as responsive tests can run against 50+ different device resolutions. You can also create custom device (or viewports) and test localhost URL without any extensions (or tunnels).

Google Marketing Platform features and specs

No features have been listed yet.

LambdaTest features and specs

  • Selenium Grid For Mobile Web-Automation Testing: Yes
  • Selenium Web Testing Automation: Yes
  • Parallel Testing For Goto Market Launch: Yes
  • API for Continuous Testing: Yes
  • Live Interactive Browser Compatibility Testing: Yes
  • Continuous Testing with Continuous Integration Tools: Yes
  • LT Browser App for Responsive Testing: Yes
  • Faster Automated Screenshot Testing : Yes

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

LambdaTest videos

Cross Browser Testing Using LambdaTest | LambdaTest Tutorial | Selenium Training | Edureka

More videos:

  • Tutorial - LambdaTest Cross Browser Testing Tool Tutorial
  • Review - LambdaTest vs BrowserStack - Browser Compatibility Testing Tools Reviews

Category Popularity

0-100% (relative to Google Marketing Platform and LambdaTest)
Surveys
100 100%
0% 0
Website Testing
0 0%
100% 100
Form Builder
100 100%
0% 0
Automated Testing
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and LambdaTest. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and LambdaTest

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

LambdaTest Reviews

  1. LambdaTest an essential tool for cross browser compatibility

    Initially we were skeptical whether a cloud infrastructure would be able to give us the flexibility, speed and browser coverage we need for our agile sprints. But LambdaTest has been a complete value for money to us.

    They usually get the latest browsers on-board under 2 weeks time and are never compromising the experience over legacy browsers at the same time. The machines are quick to load and we rely heavily over the Monday integration, it helps us share screenshots instantly among ourselves without having to be stuck in long email chains.

    We have been using LambdaTest for around 8 months and it has been so far so good.

    🏁 Competitors: Sauce Labs, CrossBrowserTesting
    👍 Pros:    Underpass app, very helpful for local testing on development environment|Stability is good, downtimes are notified if any|Up to date with latest browsers and os like safari 14, macos big sur|Integrations with monday, jira, and more prominent tools
    👎 Cons:    Need more devices for screenshot testing|Would love to see mobile application testing
  2. LambdaTest Our Go-To Platform For Selenium Testing

    LambdaTest has made our testing process less tedious with automated parallel testing. Builds that took days to complete with in-house infrastructure were executed in a couple hours. Parallel testing has helped us with faster feedback loops to scale up our go to market efforts.

    Having a global user base we have active traffic from varied locations and testing on multiple platforms and browsers is a continuous process for the team. The feature that stands out for us is geolocation testing, all you need to do is run the capabilities and test the website for the desired location. We use Azure Pipelines for CI/CD and LambdaTest extension for Azure has helped us get a seamless testing experience for our privately hosted projects. Thanks to that we are now able to easily ensure browser compatibility for all the changes before we move them to Prod. Kudos to the team!

    🏁 Competitors: Sauce Labs, CrossBrowserTesting
    👍 Pros:    Support team is very active|Extensions to perform testing with ci/cd tools like azure pipelines|Always up to date with latest browsers|Offers 70+ integrations, glad to see it integrates with jira|Affordable pricing option
    👎 Cons:    Cypress integration is missing|Native app testing is not available yet
  3. Easy, Useful and provides lots of data for debugging

    Have been using Lambdatest for around 6 months now, and could say that it’s a useful testing tool for our team. Offering great combinations of browsers and operating systems for you to test on and most importantly there are many types of additional logs that come with each test which helps in debugging.. Glad to see the integration with Travis CI due to which we could optimally use this tool with our CI CD pipelines directly. We were able to effectively run TestNG and Selenium tests using their documentation and as an added advantage their support team is quick and helpful

    🏁 Competitors: Sauce Labs, CrossBrowserTesting
    👍 Pros:    Detailed documentation, helps you with quick implementation|Apis for extracting test run data like logs and run video|Good community to help to dig deep for possible outcomes.|Screenshot testing feature|Integration with jira
    👎 Cons:    There is a latency in a single test when compared to a local machine. maybe because of the cloud? so you have to run in parallel to cut down on testing times.

16 Best Android Emulators For PCs In 2023
LambdaTest comes with Native App Testing features that let you conduct online live interactive native mobile app testing anywhere in the world by simply uploading your .apk file. Perform cross browser testing and run your automation tests at scale.
Source: theqalead.com
Best Automation Testing Tools (Free and Paid) | July 2022
It allows us to test on the latest mobile and desktop browsers on the cloud. We can ensure our website is compatible across all browsers and devices by performing Real-time cross Browser Compatibility testing with LambdaTest.

Social recommendations and mentions

Based on our record, LambdaTest should be more popular than Google Marketing Platform. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

LambdaTest mentions (8)

  • Pyppeteer Tutorial: The Ultimate Guide to Using Puppeteer with Python
    Import asyncio Import pytest From pyppeteer.errors import PageError From urllib.parse import quote Import os Import sys From os import environ From pyppeteer import connect, launch Exec_platform = os.getenv('EXEC_PLATFORM') Test_url = 'https://lambdatest.com/' # Selectors of the page # Pytest fixture for browser setup @pytest.fixture(scope='function') Async def browser(): if exec_platform == 'local': ... - Source: dev.to / 3 months ago
  • Simplify Your Debugging Process With Enhanced LT Debug 2.0
    If you want to perform cross-domain Ajax requests faster, adding the (Access-Control-Allow-Origin: *) rule to your response header will allow you to do so. For example, you can bypass CORS on lambdatest.com when you turn it on while accessing the resources. - Source: dev.to / 12 months ago
  • Testing Modern Applications With Playwright 🎭
    Const { webkit, chromium } = require('playwright'); (async () => { const browser = await chromium.launch(); const page = await browser.newPage(); // Listen for all console logs page.on('console', msg => console.log(msg.text())) // Listen for all console events and handle errors page.on('console', msg => { if (msg.type() === 'error') ... - Source: dev.to / about 1 year ago
  • Free methods for testing websites/apps across devices?
    I've seen subscription services such as browserstack.com and lambdatest.com but I believe they cost to get the full range of mac browsers and devices. Source: over 1 year ago
  • Running Your First Test With NightWatchJS
    { "src_folders" : "tests", "output_folder" : "reports", "test_workers": { "enabled": true, "workers": "auto" }, "selenium" : { "start_process" : false, "server_path" : "", "log_path" : "", "host" : "hub.lambdatest.com", "port" : 80, "cli_args" : { "webdriver.chrome.driver" : "", "webdriver.ie.driver" : "", "webdriver.firefox.profile" : "" } }, ... - Source: dev.to / almost 2 years ago
View more

What are some alternatives?

When comparing Google Marketing Platform and LambdaTest, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

BrowserStack - BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.

Google Forms - Simple web forms from Google.

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.