Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Firebase

Compare Google Marketing Platform VS Firebase and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Firebase logo Firebase

Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Firebase Landing page
    Landing page //
    2023-10-20

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Firebase videos

Is Firebase a Good Long Term Solution?

More videos:

Category Popularity

0-100% (relative to Google Marketing Platform and Firebase)
Surveys
100 100%
0% 0
Developer Tools
0 0%
100% 100
Form Builder
100 100%
0% 0
App Development
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Firebase. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Firebase

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Firebase Reviews

Best Serverless Backend Tools of 2023: Pros & Cons, Features & Code Examples
That’s a wrap: 6 best serverless backend for your next project! If you like Firebase, check out Rowy, our Firebase content management system.
Source: www.rowy.io
What is AWS Amplify? - AWS Amplify Alternatives
The Google Firebase feature set includes a wide variety of components, some of which are file storage, application programming interfaces (APIs), cloud hosting, intelligent analytics, and real-time databases.
Source: mindmajix.com
2023 Firebase Alternatives: Top 10 Open-Source & Free
Although Firebase has some limitations, many online web and mobile applications are still running on Firebase. Likewise, BuiltWith confirms that 396,531 live websites on the internet utilize Firebase. Correspondingly, 2953 companies and 32113 developers claim to use Firebase for different tech stacks on StackShare.
THE BEST 34 APP DEVELOPMENT SOFTWARE IN 2022 LIST
With Google’s Firebase, you can build apps fast, without managing infrastructure. Firebase gives you functionality like analytics, databases, messaging and crash reporting so you can move quickly and focus on your users. Firebase is built on Google infrastructure and scales automatically, for even the largest apps. Firebase offers great integrations with Google Ads, Admob,...
Convex vs. Firebase
"Firebase" actually refers to two separate products: Firebase Realtime Database and Cloud Firestore. This discussion focuses on Cloud Firestore because it's the newer, more scalable Firebase offering.
Source: docs.convex.dev

Social recommendations and mentions

Based on our record, Firebase seems to be a lot more popular than Google Marketing Platform. While we know about 248 links to Firebase, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Firebase mentions (248)

  • How to Add Firebase Authentication To Your NodeJS App
    Head over to Firebase Developer Console homepage, sign in using your Gmail address, and click the Go to Console button to navigate to the console's overview page. - Source: dev.to / 16 days ago
  • How I migrated from Firebase to Supabase
    I didn't really give much thought as to which backend I would use. I already had 2 projects in Supabase (BOXCUT & MineWork), but also a few projects in Firebase too. I was more concerned at the time at actually building the product. - Source: dev.to / 18 days ago
  • Mastering Firebase: A Comprehensive Guide to CRUD Operations
    Firebase, a well-known backend platform, is widely utilized for building Serverless or Headless web and mobile applications. This discussion will delve into executing comprehensive CRUD (Create, Read, Update, Delete) operations within Firebase. CRUD operations serve as fundamental building blocks for both web and mobile applications. To initiate this process, create a new project in the Firebase Console.... - Source: dev.to / 2 months ago
  • What is really an API? Examples, Code + History
    For example, you can rely on the powerful OAuth by Okta to handle your Auth services, Flutterwave payment gateway to accept payment, and Google Firebase Messaging to manage notifications. - Source: dev.to / 3 months ago
  • The 2024 Web Hosting Report
    Backend as a Service (BaaS) goes back to early 2010’s with companies like Parse and Firebase. These products integrated everything a backend provides to a webapp in a single, integrated package that makes it easier to get started and enables you to offload some of the devops maintenance work to someone else. - Source: dev.to / 3 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Firebase, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Supabase - An open source Firebase alternative

Google Forms - Simple web forms from Google.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Android Studio - Android development environment based on IntelliJ IDEA