Google Marketing Platform VS Brand24

Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Landing page //
2021-09-26

Landing page //
2023-03-09
Mentions Tab //
2024-03-14
Social Media Reach //
2024-03-14
Influencers Tab //
2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

Real-time online media monitoring,
AI sentiment analysis to understand the tone of the conversation,
Estimated social and non-social reach to determine the potential audience size,
Share of voice to see how much of the conversation is about your brand compared to competitors,
AI topic analysis to identify the most discussed topics,
Emotion and emoji analysis to understand the emotional response of the audience,
AI insights, trends, and recommendations to help you make data-driven decisions,
Competitor monitoring and comparison to track your competitors' performance,
Geo analysis to see where the conversation is happening,
Reputation and presence scores to measure your brand's online reputation,
Trending hashtags and links to identify the most popular trends,
Influencer discovery to find key influencers in your industry,
Advanced filters to sort the data and get more specific insights,
Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Google Marketing Platform

Website: marketingplatform.google.com
Pricing URL: -
$ Details: -
Platforms: -
Release Date: -

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Brand24

Website: brand24.com
Pricing URL: Official Brand24 Pricing
$ Details: paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms: Browser Slack Windows iOS Android
Release Date: 2011 January

Edit details

Google Marketing Platform features and specs

No features have been listed yet.

Brand24 features and specs

Real-time online media monitoring: Yes
AI sentiment analysis: Yes
Estimated social and non-social reach: Yes
Share of voice: Yes
AI topic analysis: Yes
Emotion and emoji analysis: Yes
AI insights, trends, and recommendations: Yes
Competitor monitoring and comparison: Yes
Geo analysis: Yes
Reputation and presence scores : Yes
Trending hashtags: Yes
Influencer discovery: Yes
Advanced filters: Yes
Comprehensive reports: Yes

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

Brand24 videos

+ Add

See what people are saying about your company on the web! | Brand24

Category Popularity

0-100% (relative to Google Marketing Platform and Brand24)

Google Marketing Platform

Brand24

Surveys

100 100%

Surveys

0% 0

Reputation Management

0 0%

Reputation Management

100% 100

Forms And Surveys

100 100%

Forms And Surveys

0% 0

Social Media Marketing

0 0%

Social Media Marketing

100% 100

Questions and Answers

As answered by people managing Google Marketing Platform and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Google Marketing Platform and Brand24. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Brand24

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023

Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.

Source: aigrow.me

15 Best A/B Testing Tools And Software (2021 List)

Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.

Source: www.einsstark.tech

3 free tools for Product Managers to improve product adoption

Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.

Source: medium.com

18 Top A/B Testing Tools Reviewed by CRO Experts

“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Source: conversionxl.com

Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses

Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...

Source: press.tekpon.com

Awario alternatives: Brand24

Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.

Source: brand24.com

Best Customer Analytics Tools and Software in 2021

Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.

Source: blog.bit.ai

10 Affordable News Monitoring Tools to Keep You in the Know

Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.

Source: brand24.com

22 PR Tools for Monitoring & Managing Media Relations in 2020

Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

Source: blog.hubspot.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

6 Ways to Optimize Your Website for Better Conversion Rate
Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
Google is deprecating Google Surveys
That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
Ad management platform
But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and Brand24, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Google Forms - Simple web forms from Google.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

BrandWatch - The best social monitoring tool

Google Marketing Platform vs Survey Monkey

Google Marketing Platform vs mention

Google Marketing Platform vs Google Forms

Google Marketing Platform vs SproutSocial

Google Marketing Platform vs Qualtrics

Google Marketing Platform vs BrandWatch

Brand24 vs Survey Monkey

Brand24 vs mention

Brand24 vs Google Forms

Brand24 vs SproutSocial