Beeswax might be a bit more popular than Google Marketing Platform. We know about 2 links to it since March 2021 and only 2 links to Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago
Have you looked into https://beeswax.com/. They have a xandr and google integration already. Source: over 1 year ago
TTD is a solid choice. I'd also look at Beeswax. With the acquisition by FreeWheel, you're going to get much lower CPMs on FreeWheel CTV/OTT inventory, as well as higher win rates. Plus, Beeswax is pretty flexible -- they have a DSP with a competitive % of media spend fee rates or you can use their Bidder as a Service (BaaS) to really bring down that % of media spend fee for SSPs and exchanges that support direct... Source: over 2 years ago
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