Software Alternatives, Accelerators & Startups

Google Custom Search VS Google Marketing Platform

Compare Google Custom Search VS Google Marketing Platform and see what are their differences

Google Custom Search logo Google Custom Search

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Google Custom Search Landing page
    Landing page //
    2023-05-10
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Google Custom Search videos

Create a Google Custom Search Engine To Monetize Your Site

Google Marketing Platform videos

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Google Custom Search and Google Marketing Platform)
Custom Search Engine
100 100%
0% 0
Surveys
0 0%
100% 100
Search Engine
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Custom Search and Google Marketing Platform

Google Custom Search Reviews

We have no reviews of Google Custom Search yet.
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Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Google Custom Search should be more popular than Google Marketing Platform. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Custom Search mentions (6)

  • Is there a way to search keywords faster?
    Google's programmable search engine comes to mind: https://developers.google.com/custom-search/. Source: over 1 year ago
  • How important are Google search operators/ Google dorks compared to other tools?
    Dorking is not only a very useful technique to find not-indexed results and unvoluntarly exposed content, it it also helps to improve beginner's analyst mindset. You can take it as an introduction to basic query language. What I can strongly suggest is to test your skills by creating your own google custom search engine (https://developers.google.com/custom-search/) that will faciltate your onlime search by... Source: over 1 year ago
  • Brave Search passes 2.5B queries in its first year
    It looks like is targeted towards website owners and not the general public. https://developers.google.com/custom-search. - Source: Hacker News / almost 2 years ago
  • Google-clone - Google Search Clone Built Using React/Next js And Tailwind CSS
    A functional replica of Google's search page, you can use it for searches. Styled with Tailwind CSS to Rapidly build and look as close as possible to current google search page, the search results are pulled using Googles Programmable Search Engine and it was build using Next.js the react framework. - Source: dev.to / about 2 years ago
  • Google Search Is Falling Behind, Especially in Code, Cooking and Travel
    There is a programmable search feature [0] that lets you limit search to a defined list of sites. Someone did a ShowHN a few months ago where they had built a programmable search with 200ish common sites that a stereotype HN reader might like (software documentation, wikipedia, reddit, some news and other media, etc), and it was actually pretty good. I've said before, google is now basically what I'd call a... - Source: Hacker News / about 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Google Custom Search and Google Marketing Platform, you can also consider the following products

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

ElasticSearch - Elasticsearch is an open source, distributed, RESTful search engine.

Google Forms - Simple web forms from Google.

Site Search 360 - Site Search 360 enhances and improves your built-in CMS or product search with autocompletion, semantic search, filters, facets, detailed analytics, and a whole lot of customization options.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.