Software Alternatives & Reviews

Google Marketing Platform VS Amplitude

Compare Google Marketing Platform VS Amplitude and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Amplitude logo Amplitude

Mobile analytics: come with questions, leave with answers
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Amplitude Landing page
    Landing page //
    2023-10-06

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Amplitude videos

Amplitude Review

More videos:

Category Popularity

0-100% (relative to Google Marketing Platform and Amplitude)
Surveys
100 100%
0% 0
Analytics
0 0%
100% 100
Form Builder
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Amplitude

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Amplitude Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Find the Best Mixpanel Alternatives for Your Product Team
As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited...
Source: heap.io

Social recommendations and mentions

Based on our record, Amplitude seems to be a lot more popular than Google Marketing Platform. While we know about 38 links to Amplitude, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Amplitude mentions (38)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Amplitude.com — 1 million monthly events, up to 2 apps. - Source: dev.to / 3 months ago
  • Which analytics tool do you use for your Android/iOS apps?
    * [Amplitude](https://amplitude.com/) Would like to know what you use for your startup and what you like/dislike in these tools today. - Source: Hacker News / 9 months ago
  • Ask HN: Who is hiring? (July 2023)
    Context | London, UK | Full-time | Onsite | https://getcontext.ai | B2B SaaS We’re building the analytics stack for generative AI text interfaces: think [Amplitude](https://amplitude.com/) for ChatGPT. Thousands of businesses are building new products and features using LLMs, and they need a new analytics stack to help them understand user behaviour and build great product experiences. Check out our product demo... - Source: Hacker News / 10 months ago
  • Has anyone found a great solution for building analytics in your app?
    I think you might have the term of art wrong - it sounds like you're looking for a charting library, rather than an analytics tool? (most folks assume analytics in the sense of product analytics, like https://plausible.io/ or https://amplitude.com/). - Source: Hacker News / 10 months ago
  • Running an A/B Test in Android Kotlin Using ConfigCat and Amplitude
    But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / 11 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Amplitude, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Forms - Simple web forms from Google.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.