Software Alternatives & Reviews

Google Alerts VS Brand24

Compare Google Alerts VS Brand24 and see what are their differences

Google Alerts logo Google Alerts

Google Alerts will send you email or RSS updates of the latest relevant Google results (web, news...

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • Google Alerts Landing page
    Landing page //
    2021-09-13
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Google Alerts features and specs

No features have been listed yet.

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Google Alerts videos

How to Set up Google Alerts for Passive SEO and Marketing

More videos:

  • Tutorial - How To Set Up Google Alerts | Monitor Brand Presence, Watch Over Competitors & Find Opportunities
  • Review - Hidden Google Feature for Traders [Google Alerts]

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Category Popularity

0-100% (relative to Google Alerts and Brand24)
Reputation Management
36 36%
64% 64
Social Media Monitoring
49 49%
51% 51
Social Media Marketing
26 26%
74% 74
Monitoring Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Google Alerts and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Google Alerts and Brand24. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Alerts and Brand24

Google Alerts Reviews

The best free and paid online monitoring tools for PR right now
This is a stand alone tool from the guys that make Talkwalker Analytics which is a social listening and analytics tool (which also has brand image recognition capabilities, and a more in-depth alerts systems to alert users based on a range of criteria). They boast that they collect data from a wider range of sources than most tools but overall is a super simple free tool...

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Social recommendations and mentions

Based on our record, Google Alerts seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Alerts mentions (4)

  • Search tips
    As always, I appreciate the work you do to share the information you share here. I, too, setup alerts for topics I'm interested in years ago, but figured I'd have a look at their alerts page nowadays. For starters, the google.com/alerts page is blank basically, so sending someone there could be confusing. Instead, be aware that you'll need a Gmail account to use alerts, or if using a non-gmail, it will prompt you... Source: 11 months ago
  • Looks like someone had a bad day
    Look at other comments here, or check out https://google.com/alerts. Source: over 1 year ago
  • sextortion... with proof
    The only thing you can do is ignore them, anything else is kicking the can down the road as you cannot meet their demands forever. You should run a virus scan on every device you use and implement unique passwords for each account + two factor authentication everywhere. Once you've done that, review your accounts for any unauthorized changes, paying special attention to all security settings. If you're worried... Source: about 3 years ago
  • Any help?
    All you can do is ignore the scammer and see what happens. Ignore them if they contact you, and just lay low for some time. If you're worried, I suggest setting up a Google alert for your name in case anything is posted: https://google.com/alerts. Source: about 3 years ago

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Alerts and Brand24, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Meltwater - Media monitoring, social media monitoring & media Intelligence products & tools help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

BrandWatch - The best social monitoring tool

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

F5Bot - F5Bot will send you an email whenever your brand, product, or keyword is mentioned online.