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Google Alerts VS BrandWatch

Compare Google Alerts VS BrandWatch and see what are their differences

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Google Alerts logo Google Alerts

Google Alerts will send you email or RSS updates of the latest relevant Google results (web, news...

BrandWatch logo BrandWatch

The best social monitoring tool
  • Google Alerts Landing page
    Landing page //
    2021-09-13
  • BrandWatch Landing page
    Landing page //
    2023-10-05

Google Alerts features and specs

  • Free to Use
    Google Alerts is a free service, making it accessible for individuals and businesses without any cost implications.
  • Real-time Updates
    Google Alerts provides real-time notifications on topics of interest, enabling users to stay up-to-date with minimal delay.
  • Customization
    Users can customize alerts based on keywords, languages, regions, and sources, allowing for tailored and relevant notifications.
  • Ease of Use
    The interface is straightforward and user-friendly, making it easy for anyone to set up and manage alerts.
  • Wide Source Range
    Google Alerts pulls information from a wide range of online sources including news sites, blogs, and forums, providing comprehensive coverage.

Possible disadvantages of Google Alerts

  • Limited Coverage
    Despite its broad source range, Google Alerts may miss some content, particularly from social media platforms and less commonly indexed sites.
  • Irrelevant Results
    Alerts can sometimes return irrelevant or outdated information, requiring users to sift through notifications to find useful material.
  • No Advanced Filtering
    Google Alerts lacks advanced filtering options, which can limit the specificity and accuracy of the results.
  • Email Dependency
    Notifications are primarily delivered via email, which can lead to inbox clutter and missed alerts if not monitored closely.
  • Privacy Concerns
    As with many Google services, there are ongoing privacy concerns related to data collection and usage.

BrandWatch features and specs

  • Comprehensive Social Media Monitoring
    BrandWatch excels at monitoring a wide array of social media platforms and online sources, providing in-depth insights into brand mentions, trends, and sentiment.
  • Advanced Analytics
    The platform offers powerful analytics tools, including sentiment analysis, trend identification, and data visualizations, which help users make informed decisions.
  • Customizable Dashboards
    Users can create tailored dashboards to display the specific data and metrics they find most valuable, enhancing the user experience and productivity.
  • Historical Data Access
    BrandWatch provides access to extensive historical data, enabling long-term trend analysis and historical comparison.
  • Competitor Analysis
    Users can track and analyze their competitors' social media performance, providing valuable insights into market positioning and strategy.

Possible disadvantages of BrandWatch

  • High Cost
    BrandWatch is relatively expensive compared to other social media monitoring tools, which can be a barrier for small businesses or individual users.
  • Complexity
    The platform's wide range of features and capabilities can make it complex and overwhelming for new users, requiring a steep learning curve.
  • Limited Customer Support
    Some users have reported slow response times and limited support from the customer service team, which can impact the user experience.
  • Data Overload
    The abundance of data and insights available can be overwhelming for users, making it challenging to focus on the most important information.
  • Occasional Data Inaccuracies
    There have been instances where the platform has provided inaccurate or incomplete data, which can affect the reliability of the insights generated.

Analysis of Google Alerts

Overall verdict

  • Overall, Google Alerts is considered good for its simplicity and effectiveness in providing timely updates on chosen topics. However, the relevance and accuracy of alerts can sometimes vary, and it may not catch every mention due to the vastness of the internet.

Why this product is good

  • Google Alerts is a useful tool for staying updated on specific topics of interest. It allows users to track mentions of keywords across various online sources, which is helpful for monitoring news, trends, or any specific subjects of interest. The tool is free and easy to set up, making it accessible for anyone who wants to keep their finger on the pulse of the internet.

Recommended for

  • Individuals who want to track news or topics of personal interest
  • Businesses monitoring brand mentions or industry news
  • Researchers looking to stay updated on new publications or developments in their field
  • Content creators aiming to follow trends and hot topics

Analysis of BrandWatch

Overall verdict

  • BrandWatch is considered a valuable tool for companies looking to enhance their social media listening capabilities. It offers robust features and reliable data analysis, making it a good choice for brands keen on maintaining and improving their online presence.

Why this product is good

  • BrandWatch is widely regarded as a powerful social media monitoring tool that provides in-depth analytics and insights. It helps businesses track their brands' reputations, understand consumer sentiments, and gather competitive intelligence. With its comprehensive data visualization capabilities and AI-driven analysis, it enables users to make informed marketing and strategic decisions. Additionally, BrandWatch integrates with various platforms, enhancing its utility for multi-channel analytics.

Recommended for

  • Marketing professionals
  • Brand managers
  • Social media strategists
  • Public relations teams
  • Data analysts

Google Alerts videos

+ Add

How to Set up Google Alerts for Passive SEO and Marketing

More videos:

  • Tutorial - How To Set Up Google Alerts | Monitor Brand Presence, Watch Over Competitors & Find Opportunities
  • Review - Hidden Google Feature for Traders [Google Alerts]

BrandWatch videos

+ Add

Using Brandwatch with Hootsuite Analytics

More videos:

  • Review - Brandwatch: Social Media Monitoring
  • Review - Brandwatch Audiences Product Video 2018

Category Popularity

0-100% (relative to Google Alerts and BrandWatch)

Google Alerts

BrandWatch

Reputation Management
36 36%
Reputation Management
64% 64
Social Media Marketing
19 19%
Social Media Marketing
81% 81
Social Media Monitoring
100 100%
Social Media Monitoring
0% 0
Social Media Tools
0 0%
Social Media Tools
100% 100

User comments

Share your experience with using Google Alerts and BrandWatch. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Alerts and BrandWatch

Google Alerts Reviews

The best free and paid online monitoring tools for PR right now
This is a stand alone tool from the guys that make Talkwalker Analytics which is a social listening and analytics tool (which also has brand image recognition capabilities, and a more in-depth alerts systems to alert users based on a range of criteria). They boast that they collect data from a wider range of sources than most tools but overall is a super simple free tool...
Source: resolution.coveragebook.com

BrandWatch Reviews

10 Alternative Tools That Surpass AgoraPulse
Brand Watch is an all-in-one social media management tool. It offers a suite of connected platforms for collaborative social media teams.
Source: coschedule.com
Best Customer Analytics Tools and Software in 2021
Brandwatch does it all- from crisis and brand management to competitive analysis and influencer marketing. A must-have analytics tool, Brandwatch keeps track of all brand mentions online and keep so you can tailor your communications accordingly and sell efficiently.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Brandwatch is probably the largest news monitoring tool out there. They’ve been in the game for a number of years now.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brandwatch is an enterprise-level social media monitoring tool that could be used to track ongoing PR campaigns. You can monitor relevant topics, mentions, purchase intent, share of voice, and the top sites that mention the company. The tool could be extremely useful during crisis situations or if you need to monitor a competitor's moves. It could also be used to track...
Source: blog.hubspot.com

Social recommendations and mentions

Based on our record, Google Alerts should be more popular than BrandWatch. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Alerts mentions (4)

  • Search tips
    As always, I appreciate the work you do to share the information you share here. I, too, setup alerts for topics I'm interested in years ago, but figured I'd have a look at their alerts page nowadays. For starters, the google.com/alerts page is blank basically, so sending someone there could be confusing. Instead, be aware that you'll need a Gmail account to use alerts, or if using a non-gmail, it will prompt you... Source: about 2 years ago
  • Looks like someone had a bad day
    Look at other comments here, or check out https://google.com/alerts. Source: over 2 years ago
  • sextortion... with proof
    The only thing you can do is ignore them, anything else is kicking the can down the road as you cannot meet their demands forever. You should run a virus scan on every device you use and implement unique passwords for each account + two factor authentication everywhere. Once you've done that, review your accounts for any unauthorized changes, paying special attention to all security settings. If you're worried... Source: about 4 years ago
  • Any help?
    All you can do is ignore the scammer and see what happens. Ignore them if they contact you, and just lay low for some time. If you're worried, I suggest setting up a Google alert for your name in case anything is posted: https://google.com/alerts. Source: about 4 years ago

BrandWatch mentions (1)

What are some alternatives?

When comparing Google Alerts and BrandWatch, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

F5Bot - F5Bot will send you an email whenever your brand, product, or keyword is mentioned online.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Syften - Better social media keyword alerts

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Brand24 - Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about your brand, products, and competitors.

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