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Google Ad Manager VS Scratch

Compare Google Ad Manager VS Scratch and see what are their differences

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  3. » Reviews
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Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Scratch logo Scratch

Scratch is the programming language & online community where young people create stories, games, & animations.
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02
  • Scratch Landing page
    Landing page //
    2021-10-17

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

Scratch features and specs

  • Engaging Interface
    Scratch offers a visually appealing and user-friendly interface that makes it accessible for kids and beginners to learn programming concepts.
  • Community Support
    The platform has a large and active community where users can share projects, get feedback, and collaborate with others, fostering a sense of community and support.
  • Educational Value
    Scratch is designed with a strong pedagogical foundation, helping users to develop problem-solving skills, logical thinking, and creativity.
  • Drag-and-Drop Programming
    The block-based coding in Scratch eliminates syntax errors and simplifies the process of learning programming logic, making it ideal for beginners.
  • Free to Use
    Scratch is completely free to use, which makes it accessible to a wide audience without any financial barriers.
  • Portable
    Being web-based, Scratch can be accessed from any device with an internet connection, providing ease of access and flexibility.

Possible disadvantages of Scratch

  • Limited Advanced Capabilities
    Scratch is mainly designed for beginners and might not offer the depth or complexities needed for more advanced programming projects.
  • Performance Issues
    Larger projects can sometimes become slow or unresponsive, particularly on less powerful devices.
  • Simplified Programming
    The drag-and-drop nature of Scratch, while educational, might limit exposure to the syntax and intricacies of written programming languages.
  • Internet Dependency
    Scratch primarily requires an internet connection, which could be a limitation in areas with poor connectivity.
  • Age Focus
    The platform is highly targeted towards younger audiences, which might not be appealing or suitable for older learners or adults seeking beginner resources.
  • Privacy Concerns
    As with any online community, there are potential privacy and security risks, especially for younger users, which require careful monitoring and guidance.

Analysis of Google Ad Manager

Overall verdict

  • Google Ad Manager is widely regarded as a strong choice for publishers due to its feature-rich platform, reliability, and seamless integration with Google's ad services. However, it could be complex for beginners and may require a learning curve to fully leverage its capabilities.

Why this product is good

  • Google Ad Manager is a comprehensive ad serving platform suitable for publishers looking to monetize their web content. It offers robust tools for ad inventory management, in-depth reporting capabilities, and integration with Google's powerful advertising ecosystem. The platform supports various ad formats and is designed to optimize ad performance and revenue through advanced targeting options and flexible pricing strategies.

Recommended for

    Google Ad Manager is recommended for medium to large-sized publishers, ad networks, and businesses seeking a comprehensive ad management solution with extensive features. It is particularly well-suited for those who are already invested in the Google ecosystem and have access to technical resources to manage the platform efficiently.

Analysis of Scratch

Overall verdict

  • Yes, Scratch is generally considered good for its intended purpose. It serves as an excellent introduction to programming for young learners and is praised for its simplicity, ease of use, and educational value.

Why this product is good

  • Scratch is a visual programming language designed primarily for children and beginners to learn the basics of coding and computational thinking. It promotes creativity, logic, and problem-solving skills in a user-friendly environment. Scratch provides a platform for users to create interactive stories, games, and animations, which can be shared within an active online community, fostering collaboration and feedback.

Recommended for

  • Children aged 8-16 who are interested in learning programming
  • Educators and parents seeking to introduce coding concepts
  • Beginners in programming who prefer a visual approach
  • Anyone looking to explore digital creativity through interactive media

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Scratch videos

+ Add

Scratch 3.0 Review: My Thoughts About Scratch 3.0

More videos:

  • Review - Numark PT01 Scratch Review
  • Review - Meguiar's scratch X 2.0 review

Category Popularity

0-100% (relative to Google Ad Manager and Scratch)

Google Ad Manager

Scratch

Ad Networks
100 100%
Ad Networks
0% 0
Kids Education
0 0%
Kids Education
100% 100
Advertising
100 100%
Advertising
0% 0
Game Development
0 0%
Game Development
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ad Manager and Scratch

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
Be the first one to post

Scratch Reviews

  1. Pratham shah
    · nothing at none ·
    TOO GOOD

    It is just awesome. you can make so many things WITHOUT A TEAM! If you are starting then this is an awesome place to start at.

    🏁 Competitors: Python, Java, Code.org
    👍 Pros:    Good UI|Remix|Works perfectly|100% free|Many, many languages
Top 15 educational software to streamline the learning process
Scratch lets students create interactive stories, games, and animations. The coding projects allow students to experiment and express their ideas, developing 21st-century skills like computational thinking and creativity. Scratch introduces students to programming, STEM and digital literacy in a fun way.
Source: www.lookdigitalsignage.com
16 Scratch Alternatives
It can even permit anyone to access its junior program through which kids can learn how to make any app by taking their focus on the study related to programming. Scratch also comes with facilitating users with the permission to mix all the programming blocks so that they can create multiple characters for singing, jumping, dancing, moving, and more.
Source: www.justalternativeto.com
Coding Websites That Help Kids Learn Programming In A Fun Way in 2023
Scratch, created by MIT students, teaches coding by allowing students to create tales, games, and animations using programming blocks. There is a vibrant online community as well as a step-by-step tutorial to assist those who are just getting started. Students can also use an offline editor to revise their work. ScratchJr, a simplified version of the software, is targeted at...
Source: www.jetlearn.com
20 Best Scratch Alternatives 2023
Unlike Scratch, Snap targets not only kids but also high school and college students. The platform provides a solution for serious computer science study, while Scratch focuses on just the basics.
Source: rigorousthemes.com

Social recommendations and mentions

Based on our record, Scratch seems to be a lot more popular than Google Ad Manager. While we know about 569 links to Scratch, we've tracked only 4 mentions of Google Ad Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 10 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

Scratch mentions (569)

  • TikTok Is Harming Children at an Industrial Scale
    I anticipate my kid needing to live in a word with capitalism, it doesn't ncessarily mean that they need a Mastercard at 4 years old. Same with many other things: condoms, keys to a car, access to alcohol. There is a time for everything, and at the age of 4, a young human probably has not yet maxxed out on analog stimuli opportunities. I learned YouTube when it came out in 2006 and I was 21. I've got 19 years of... - Source: Hacker News / about 1 month ago
  • How I Got Started in IT: My Journey to Becoming an Apprentice Support Engineer 🚀
    I've always been fascinated by the technology. I spent many hors playing video games and the first dive into the world of development was when I had to code a game on Scratch. The excercise looked pretty easy: Create a Tamagotchi-like game. Let me tell you - It wasn't easy at all for someone of a young age! There were many things that I needed to pay attention to: Things I have never heard of before! - Source: dev.to / 6 months ago
  • Principles of Educational Programming Language Design
    I would be surprised if your first program was C++? Specifically, getting a decent C++ toolchain that can produce a meaningful program is not a small thing? I'm not sure where I feel about languages made for teaching and whatnot, yet; but I would be remiss if I didn't encourage my kids to use https://scratch.mit.edu/ for their early programming. I remember early computers would boot into a BASIC prompt and I... - Source: Hacker News / 6 months ago
  • There is no such thing as a global method (in Ruby)
    I've been teaching a teenager how to code with smalltalk (Scratch): https://scratch.mit.edu/. - Source: Hacker News / 7 months ago
  • Ask HN: Platform for 11 year old to create video games?
    A good place to start with kids that age is Scratch: https://scratch.mit.edu/. - Source: Hacker News / 8 months ago
View more

What are some alternatives?

When comparing Google Ad Manager and Scratch, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

Godot Engine - Feature-packed 2D and 3D open source game engine.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Code.org - Code.org is a non-profit whose goal is to expose all students to computer programming.

AerServ - AerServ offers monetization solution for mobile publishers.

GDevelop - GDevelop is an open-source game making software designed to be used by everyone.

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