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Ghost VS Marketo

Compare Ghost VS Marketo and see what are their differences

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Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Ghost Landing page
    Landing page //
    2022-10-10
  • Marketo Landing page
    Landing page //
    2023-07-17

Ghost videos

+ Add

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Ghost and Marketo)

Ghost

Marketo

Blogging
100 100%
Blogging
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
CMS
100 100%
CMS
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Ghost and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ghost and Marketo

Ghost Reviews

Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
With Ghost, you’ll discover a dynamic space where you can even share newsletters and earn revenues. Plus, Ghost’s opеn-sourcе naturе providеs flеxibility and control ovеr your contеnt, making it a top choice for thosе looking to makе a mark in thе digital publishing world.
Source: www.geeksforgeeks.org
9 Best Medium Alternatives for Making Money With Your Writing in 2023
In this case, you’ll need to buy and set up a custom domain, purchase web hosting, remember to update the Ghost software, manage the content curation, and so on. You don’t need to know this right out of the gate, but you do need to be comfortable with learning.
Source: www.authorityhacker.com
13 Best Website Builders for Creators and Social Entrepreneurs(2023)
Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
Source: causeartist.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Ghost seems to be more popular. It has been mentiond 173 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ghost mentions (173)

  • Proton and Standard Notes are joining forces
    Diversifying a lot. Next acquisition will be Ghost(https://ghost.org/) I bet. Similar DNA, fits in the portfolio (If they are trying to match the feature set of Google) and have no VC backing. - Source: Hacker News / 29 days ago
  • Why I Care Deeply About Web Accessibility And You Should Too
    For example, if you are in a country where you can accept Stripe and are publishing a newsletter through, Substack or using the Ghost platform, enabling the ability to accept payments is a few clicks away. For those who cannot accept payment with Stripe, well, you are up the creek without a paddle. I do not know about you, but I see that as a barrier to access. - Source: dev.to / about 1 month ago
  • Faster Blogging: A Developer's Dream Setup
    Glee our dev friendly blogging setup has been undergoing a huge transformation for the last few weeks. For those who don't know, glee is a simple open source CLI tool that converts markdown posts into ghost blog posts. Check out the glee demo video when you have a moment! Glee: Dev-friendly Blogging Setup. - Source: dev.to / 3 months ago
  • Deploy Ghost with MySQL DB replication using helm chart
    Ghost is used by creators to run their own website to publish private content. - Source: dev.to / 4 months ago
  • Japan's Comfort Food: The Onigiri
    Not the OP but it looks to be https://ghost.org/ I use it as well for a small development blog and it's been an enjoyable experience. - Source: Hacker News / 4 months ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Ghost and Marketo, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

Pardot - Salesforce B2B marketing automation

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