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FullStory VS WordPress

Compare FullStory VS WordPress and see what are their differences

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FullStory logo FullStory

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

WordPress logo WordPress

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
  • FullStory Landing page
    Landing page //
    2023-05-01
  • WordPress Landing page
    Landing page //
    2023-10-09

FullStory

Website
fullstory.com
Pricing URL
Official FullStory Pricing
$ Details
-
Release Date
2014 January
Startup details
Country
United States
State
Georgia
City
Atlanta
Founder(s)
Bruce Johnson
Employees
250 - 499
Edit details

WordPress

Website
wordpress.org
Pricing URL
-
$ Details
Release Date
-
Edit details

FullStory features and specs

  • Detailed User Insights
    FullStory provides a comprehensive view of user interactions, including heatmaps, session recordings, and user journey maps, which help in understanding user behavior and identifying areas for improvement.
  • Easy Integration
    FullStory can be easily integrated with various platforms and tools like Google Analytics, Slack, and Intercom, enhancing its utility and allowing seamless data flow across systems.
  • Robust Search and Segmentation
    The platform allows advanced search and segmentation capabilities, making it easier to find and analyze specific user groups or behaviors, which is essential for targeted optimizations.
  • Data Privacy and Security
    FullStory adheres to stringent data privacy and security standards, including GDPR compliance, offering peace of mind to businesses concerned about user data protection.
  • Collaboration Features
    It offers collaboration tools that enable teams to share insights, annotate session recordings, and work together on user experience improvements, enhancing teamwork and productivity.

Possible disadvantages of FullStory

  • Cost
    FullStory can be relatively expensive, especially for smaller businesses or startups with limited budgets, as the comprehensive feature set comes at a premium price.
  • Learning Curve
    Due to the depth of features and capabilities, new users may face a steep learning curve in understanding and utilizing the platform effectively.
  • Data Volume Limitations
    Depending on the subscription plan, there may be limitations on the amount of data and the number of sessions that can be recorded and stored, which might not be sufficient for high-traffic websites.
  • Browser Dependency
    FullStory heavily relies on JavaScript, which means that if users have JavaScript disabled, the tool may not function properly, leading to gaps in data collection.
  • Potential Performance Impact
    The tracking scripts used by FullStory can sometimes impact website performance and load times, which may affect the user experience if not optimized.

WordPress features and specs

  • User-Friendly
    WordPress is very intuitive and easy to use, which makes it accessible to users with minimal technical expertise.
  • Customization
    It offers a vast array of themes and plugins, allowing users to customize their websites extensively without any coding knowledge.
  • SEO-Friendly
    WordPress has numerous SEO features and plugins that can help websites rank higher in search engine results pages.
  • Community Support
    There is a large and active WordPress community that provides extensive documentation, forums, and third-party resources.
  • Scalability
    WordPress can grow with your business, as it supports both small blogs and large corporate websites.
  • Open Source
    Being an open-source platform, WordPress is free to use, and users can modify the source code to suit their needs.
  • Large Ecosystem
    WordPress offers one of the largest ecosystems of developers, themes, and plugins, providing a lot of options for site building.

Possible disadvantages of WordPress

  • Security Vulnerabilities
    WordPress is a popular target for hackers, which makes it susceptible to security issues if not properly maintained.
  • Maintenance
    Regular updates to the core software, themes, and plugins are necessary to keep the site secure and functioning correctly.
  • Performance
    Websites with many plugins or poorly optimized themes can suffer from slow loading times, impacting user experience.
  • Learning Curve for Advanced Features
    While basic use is straightforward, leveraging WordPress's full capabilities can require more advanced knowledge and learning.
  • Potential for Plugin Conflicts
    Installing multiple plugins from different developers can sometimes cause conflicts, leading to site instability or performance problems.
  • Customization Complexity
    Extensive customization may require coding knowledge in languages like PHP, HTML, and CSS, which can be a barrier for beginners.
  • Hosting Dependency
    Users need to purchase their own hosting services and manage that aspect, which may be complicated for non-technical users.

FullStory videos

+ Add

Best UX Research Tool: FullStory

More videos:

  • Review - FULLSTORY: FIRST WEEK REVIEW

WordPress videos

+ Add

Users, beware.. avoid WordPress!* | WordPress Review

More videos:

  • Review - Wix vs Wordpress: Which platform is best in 2019?
  • Review - Wordpress.com Review: Good For Users Familiar with Wordpress

Category Popularity

0-100% (relative to FullStory and WordPress)

FullStory

WordPress

Web Analytics
100 100%
Web Analytics
0% 0
CMS
0 0%
CMS
100% 100
Analytics
100 100%
Analytics
0% 0
Website Builder
0 0%
Website Builder
100% 100

User comments

Share your experience with using FullStory and WordPress. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare FullStory and WordPress

FullStory Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
FullStory is a digital experience analytics solution and a fantastic Mixpanel alternative if you’re looking for extra features and support. The platform provides session capture and data to provide insights that’ll help you drive better business results.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
FullStory focuses on digital experience intelligence with a wide range of advanced tools for measuring digital product interaction. Made for UX teams operating at enterprise level, FullStory also provides extensive data analysis filters, including segmentation and funnel analytics.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
Hotjar’s differentiators, when compared to FullStory, are their feedback and survey features. However, FullStory has much broader quantitative analytics capabilities (including funnel analysis) and can be used to analyze mobile apps as well as websites.
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
Another Hotjar alternative is Fullstory which, as a Digital Experience Intelligence (DXI) service, promises to provide users with session recordings and heatmaps. And as a result, the tool is supposed to help you find glitches and increase the conversion rate.
Source: www.socialpros.co
Best 10 Session Replay Tools and Software
Are you looking for a platform that indexes your visitors’ interactions on your website? According to FullStory’s claims, its session replay tools include recordings that aim to identify your website bugs and provide customer support to individual users.
Source: www.socialpros.co

WordPress Reviews

  1. pat0rick
    Old legend

    There are many new platforms for creating websites nowadays. But I still use WP and it works well. A lot of plugins and templates. Easy to find a developer to customise theme. No monthly fees. So, I like it.

WordPress vs. Proprietary Site Builders: What to Know Before Starting a Website Development Project
WordPress: WordPress.org (not to be confused with WordPress.com) is an open-source content management system (CMS). When you build a website on WordPress, you own the code, the design, and the data. This means you can fully customize your site, transfer it to any hosting provider, and have complete control over all aspects of the website. The site can be hosted on any...
Source: blog.radwebhosting.com
Comparing 9 WordPress alternatives & competitors in 2024
WordPress is a popular website-building platform, but if you’re looking for different features and security, check out these nine WordPress alternatives.
Source: webflow.com
19 Best WordPress Alternatives in 2025
While WordPress is undeniably popular, it might not be the perfect fit for everyone. Here are the key differences between WordPress.com (hosted platform) and WordPress.org (self-hosted software) to help you understand more about WordPress and why you should look for an alternative website builder:
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
WordPress is the undisputed king of CMS or Content Management Systems. From blogs to online stores, there isn’t much you can’t do with this powerful website building solution. Keep in mind that WordPress comes in two versions: WordPress.org and WordPress.com.
Source: www.tooltester.com
Top 10 Web Content Management Systems
There is no doubt that when the conversation shifts to talking about the best CMS options WordPress is always going to be first. According to WordPress itself, nearly 35% of the entire web manages its content via its service, and that’s why it’s number 1 here. WordPress is open-source, which also makes it one of the best free CMS options as well. With a massive legion of...
Source: cloudzy.com

Social recommendations and mentions

Based on our record, WordPress seems to be a lot more popular than FullStory. While we know about 782 links to WordPress, we've tracked only 5 mentions of FullStory. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

FullStory mentions (5)

  • Any simple/conservative lists that just block ads, not trackers that might break mobile apps and web sites?
    Yeah I tried a few, also the defaults in NextDNS and AdGuard Home. They all cause issues, mostly related to what's considered tracking/analytics domains, e.g. segment.io, app-measurement.com, fullstory.com, crashlytics, etc. Source: almost 3 years ago
  • Domain not blocked and why it's on the list
    Hello, I was using an Android which tried to connect the domain fullstory.com. It has been blocked since this domain is listed in my hosts file thanks to Peter Lowe’s Ad and tracking server list. Source: almost 3 years ago
  • Monitoring your next.js app?
    Have not heard about Highlight but FullStory is really great tool. But, the pricing is too high to use it. You can also have a look at Browsee. Source: almost 3 years ago
  • Monitoring your next.js app?
    I've heard good things about highlight.io and fullstory.com but haven't tried them yet; do folks have any opinions? And any other tools that can help us understand where/why bugs happen? Source: almost 3 years ago
  • Rate my website!
    Get an idea of exactly what people are doing by signing up for fullstory.com, they give you like 10000 sessions free per month. Watch what users actually do. I find it pretty fascinating how dumb people are as you watch them blindly click around the screen. Source: over 3 years ago

WordPress mentions (782)

  • Open Source: A Goldmine for Indie Hackers
    Open source software is built on the democratic idea that everyone should be able to inspect and contribute to the source code. Major projects like Linux, WordPress, and the Apache HTTP Server have shown how collaborative efforts can produce robust, scalable solutions. Indie hackers, often working with limited budgets, gain access to highly dependable tools such as Python and MySQL, which were originally developed... - Source: dev.to / 27 days ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / 29 days ago
  • Open Source: A Goldmine for Indie Hackers – Unleashing Creativity and Collaboration
    Open source software, defined by its openly accessible source code, has democratized software development like never before. Platforms and projects such as Linux Foundation supported Linux, WordPress, and the Apache HTTP Server have paved the way for innovation rooted in transparency and collaboration. Indie hackers, known for doing more with less, have found a goldmine in these community-supported projects. Not... - Source: dev.to / 3 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Platforms like WordPress combined with WooCommerce allow for seamless website and e-commerce management. - Source: dev.to / 3 months ago
  • Indie Hacking Success Stories with Open Source Licenses
    WordPress: The powerhouse behind over 40% of the web, WordPress’s success is deeply intertwined with the open source ethos. Licensed under GPL, WordPress has fostered a rich ecosystem filled with plugins and themes. This robust community engagement, underpinned by open source principles, underlines the importance of continuous user feedback and development. For developers looking to monetize their projects,... - Source: dev.to / 3 months ago
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What are some alternatives?

When comparing FullStory and WordPress, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

WordPress.com - Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support.

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