Freshworks Live Chat VS Genesys PureCloud

With the world moving towards contactless service, customers expect on-demand, personalised support on familiar channels that are easily accessible.

This is where businesses use Freshchat's powerful messaging platform to service their customers on various digital channels using a blend of automation and human assistance.

Freshchat offers:

-Unified inbox experience to manage conversations across digital channels -Best-in-class AI chatbots that focus on intent and engagement -Proactive messaging using hyper-targeted rich media campaigns -Intelligent load balancing and auto-routing capabilities -Seamless integrations via a rapidly growing app marketplace and custom APIs -Highly resilient architecture built on AWS and certified with industry compliances

Key-Value Propositions: 1. Smarter Conversations: Available across first and third party messaging platforms including web, mobile, in-app, WhatsApp, Apple Business Chat, Facebook Messenger and more 2. Smarter Self-service: Deploy AI-powered chatbots in the front lines to guide customers to resolve their queries - from informational to transactional 3. Smarter Operations: Reduce the cost of providing support by switching to messaging and scale customer service without linearly scaling team size