Software Alternatives, Accelerators & Startups

Factori AI VS ZoomInfo

Compare Factori AI VS ZoomInfo and see what are their differences

Factori AI logo Factori AI

Unlock the Power of Data Intelligence in the AI-First World

ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.
Not present

Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends.

Their Audiences platform is a customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI.

Measurements is Factori's data-driven marketing analytics and attribution platform that provides a holistic view of marketing impact, minimizing ad wastage with actionable insights and real-time campaign optimization.

Businesses can also plan and measure the effectiveness of their outdoor advertising campaigns with ease now with the help of Factori's Out Of Home platform.

And finally with their Data Intelligence platform, businesses can gain actionable insights that fuel business growth and drive strategic decision-making.

  • ZoomInfo Landing page
    Landing page //
    2023-03-19

Factori AI features and specs

  • Audiences Precision Tracking: Yes
  • Custom Audience Creation: Yes
  • Lookalike Audiences Expansion: Yes
  • Measurements Analytics: Yes
  • Data-driven Decision-Making: Yes
  • Real-time Campaign Optimization: Yes
  • OOH Campaign Planning: Yes
  • Footfall Attribution: Yes
  • Retargeting Excellence: Yes
  • Data Intelligence Insights: Yes

ZoomInfo features and specs

No features have been listed yet.

Factori AI videos

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ZoomInfo videos

Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

Category Popularity

0-100% (relative to Factori AI and ZoomInfo)
Marketing Analytics
100 100%
0% 0
Lead Generation
0 0%
100% 100
Analytics
100 100%
0% 0
Sales Tools
0 0%
100% 100

Questions and Answers

As answered by people managing Factori AI and ZoomInfo.

Who are some of the biggest customers of your product?

Factori AI's answer

  • Luxxotica
  • Vistar Media
  • Xaxis
  • In Mobi
  • Clear Channel
  • GroupM
  • Madison World

What's the story behind your product?

Factori AI's answer

Factori was founded with a vision to empower businesses with advanced customer intelligence tools. It has since grown to serve over 500 customers worldwide, providing a holistic approach to data-driven marketing and insights.

Which are the primary technologies used for building your product?

Factori AI's answer

Factori utilizes a range of technologies, including data analytics, machine learning, and data enrichment techniques. Its platform is designed to handle large volumes of customer data and provide actionable insights.

What makes your product unique?

Factori AI's answer

Factori's uniqueness stems from its comprehensive customer intelligence platform, covering data collection, segmentation, and actionable insights. The precision targeting of 'Audiences,' real-time optimization of 'Measurements,' expertise in outdoor advertising, and a commitment to data-driven decisions set Factori apart.

Why should a person choose your product over its competitors?

Factori AI's answer

Factori offers an end-to-end solution, minimizing the need for multiple tools. Its precision targeting, real-time optimization, and focus on data-driven decisions provide a competitive edge. Factori's expertise in outdoor advertising and a global presence further distinguish it.

How would you describe your primary audience?

Factori AI's answer

Factori's primary audience comprises businesses and marketing professionals seeking to optimize their customer intelligence, segmentation, and marketing efforts. This includes organizations of all sizes and industries with a focus on data-driven decision-making.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Factori AI and ZoomInfo

Factori AI Reviews

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ZoomInfo Reviews

  1. Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    🏁 Competitors: LinkedIn Sales Navigator
    👍 Pros:    Detailed|Accurate
    👎 Cons:    Expensive|Incomplete

20 Best Lead Generation Companies in the USA
With Zoominfo, generating leads has never been easier. This lead generation partner is an established leader in the B2B contact database realm, offering robust tools for sales and marketing professionals. Their platform is driven by advanced AI and a constantly growing database, allowing businesses to connect with the right decision-makers efficiently. From detailed company...
Source: martal.ca
Top 26 Lead Generation Companies of 2023
ZoomInfo is an advanced subscription-based lead generation service. They provide you with accurate, updated, and verified B2B intelligence data gathered from various sources, including news articles, job listings, etc.
Source: salespanel.io
The Ultimate List of Best ZoomInfo Alternatives to get B2B Contacts and fill up the top of your Sales Pipeline
The pricing plans range from $99 to $399 per month, a fraction of what ZoomInfo charges. You get a 25% discount when paying yearly. The monthly plans don't require any contract or commitment.
Top 13 ZoomInfo Alternatives
One of the best things about this ZoomInfo alternative is its ease-of-use. When integrated with Salesforce, you can access contact data without interrupting prospecting processes and feed that data directly into a database.
Source: taskdrive.com
9 Best ZoomInfo Alternatives & Competitors for 2021 (Updated March)
This is a lead generating and sales prospecting tool that can help you find leads in your niche and build your contact lists. This is different from ZoomInfo in that it is not a contact database in itself, but can help you find relevant leads. (That’s why it’s still enlisted as a ZoomInfo alternative).
Source: shanebarker.com

Social recommendations and mentions

Based on our record, ZoomInfo seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Factori AI mentions (0)

We have not tracked any mentions of Factori AI yet. Tracking of Factori AI recommendations started around Sep 2023.

ZoomInfo mentions (5)

  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: about 1 year ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 1 year ago
  • Finding Suppliers Recommendation For New Business Owners
    I currently use: thomasnet.com, zoominfo.com, and selletonline.com. Source: almost 2 years ago
  • Reputable places to get email contacts?
    Zoominfo.com is used by larger companies. Source: about 2 years ago
  • Considerations for choosing an installer? Experiences with Suntuity?
    I suppose the easiest way is to just search the company on the intrawebs and see what their web site pulls up. You can kind of tell from there and their Yelp reviews/Google reviews, if they are their own company or some kind of contractor type company. I also used zoominfo.com to get a sense of how big the company was. You'll probably be able to tell from there if they are their own company or part of a larger... Source: over 2 years ago

What are some alternatives?

When comparing Factori AI and ZoomInfo, you can also consider the following products

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

People Data Labs - Use our dataset of 1.5 billion unique person profiles to build products, enrich person profiles, power predictive modeling/AI, analysis, and more. We work with technical teams as their engineering focused people data partner.

Hunter - Find all the email addresses related to a domain