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ExactTarget VS ActiveCampaign

Compare ExactTarget VS ActiveCampaign and see what are their differences

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ExactTarget logo ExactTarget

ExactTarget is a Sales Software designed to help businesses build and manage their 1:1 customer journey.

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
  • ExactTarget Landing page
    Landing page //
    2020-01-08
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

ExactTarget videos

+ Add

ExactTarget Engages Marketing Decision Makers with LinkedIn Content Ads

ActiveCampaign videos

+ Add

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Category Popularity

0-100% (relative to ExactTarget and ActiveCampaign)

ExactTarget

ActiveCampaign

Email Marketing Platforms
4 4%
Email Marketing Platforms
96% 96
Email Marketing
3 3%
Email Marketing
97% 97
Marketing Automation
5 5%
Marketing Automation
95% 95
CRM
100 100%
CRM
0% 0

User comments

Share your experience with using ExactTarget and ActiveCampaign. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ExactTarget and ActiveCampaign

ExactTarget Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
ExactTarget was acquired by Salesforce for 2.5 billion in 2013. It’s now part of the Salesforce Marketing Cloud. This makes it a rather upmarket product now. It’s best for medium and large businesses trying to scale email marketing automation and even send push notifications and SMS.
Source: www.growthmarketingpro.com

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
Source: www.listproductsreview.com
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Source: thedigitalmerchant.com
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

What are some alternatives?

When comparing ExactTarget and ActiveCampaign, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pardot - Salesforce B2B marketing automation

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Eloqua - Eloqua is a marketing automation and revenue performance management platform. Develop marketing campaigns with simple segmenting and filtering features. Track revenue down the marketing funnel to drive insights.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

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