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Emma VS Optimizely

Compare Emma VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Emma logo Emma

Emma is an email marketing platform that helps over 15,000 brands plan, design, and optimize targeted emails.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Emma Landing page
    Landing page //
    2023-07-19
  • Optimizely Landing page
    Landing page //
    2023-10-04

Emma videos

+ Add

Emma reviewed by Mark Kermode

More videos:

  • Review - Which Emma movie is better? 2020 or 1996?
  • Review - Projector: Emma. (2020) (REVIEW)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Emma and Optimizely)

Emma

Optimizely

Email Marketing
100 100%
Email Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Emma and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Emma and Optimizely

Emma Reviews

9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Emma’s prices start at $99, and there is no monthly plan, as the platform allows annual contracts. It covers 10,000 contacts and more than most features, including email and phone customer support. At the moment, the platform doesn’t offer a free plan.
Source: moosend.com
Top 10 MailChimp Alternatives for Email Marketing
Another great feature is Emma’s ability to put lightbox forms on your website ( lightbox forms are the forms that pop up while you’re on a site to ask for your email).
Source: www.reviano.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Emma seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Emma mentions (1)

  • emma - cloud equalizer launched on PH
    There's a popular email marketing company called emma (https://myemma.com/). I've seen their banner ads, career ads, billboards on the interstate and in the airport. You may want to consider a name change before you spend too much on your own marketing. Source: almost 2 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Emma and Optimizely, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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