Software Alternatives & Reviews

Emarsys VS Marketo

Compare Emarsys VS Marketo and see what are their differences

Emarsys logo Emarsys

B2C marketing automation software.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Emarsys Landing page
    Landing page //
    2023-09-24
  • Marketo Landing page
    Landing page //
    2023-07-17

Emarsys videos

The Emarsys Marketing Platform

More videos:

  • Review - How City Beach accelerated growth with the Emarsys AI Retail Platform
  • Review - Emarsys Employee Reviews - Q3 2018

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Emarsys and Marketo)
Email Marketing
36 36%
64% 64
Email Marketing Platforms
Marketing Automation
0 0%
100% 100
eCommerce Marketing
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Emarsys and Marketo

Emarsys Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Emarsys seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Emarsys mentions (2)

  • Create a custom Jackson JsonSerializer und JsonDeserializer for mapping values
    The first paragraph "The requirements and history" from the first article describes the requirements for Emarsys to rewrite the values for the payload. - Source: dev.to / 12 months ago
  • Create a custom Symfony Normalizer for mapping values
    The task was to integrate a CRM (Emarsys) into the e-commerce platform. - Source: dev.to / about 1 year ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Emarsys and Marketo, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Criteo - Build, scale, and activate first-party audiences with The Commerce Media Platform.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

Pardot - Salesforce B2B marketing automation