Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Truepush - Unleash limitless possibilities with Truepush and save up to $600 monthly. Free up to 10K Subscribers on all features.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
iZooto - Engage your mobile and desktop web users with intelligent web push notifications.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.