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dotdigital Engagement Cloud VS Marketo

Compare dotdigital Engagement Cloud VS Marketo and see what are their differences


View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
dotdigital Engagement Cloud Landing Page
dotdigital Engagement Cloud Landing Page
Marketo Landing Page
Marketo Landing Page

dotdigital Engagement Cloud details

Categories
Email Marketing Email Marketing Platforms Marketing Automation
Website dotdigital.com  
Pricing URL-
Details $-
Platforms
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Release Date-

Marketo details

Categories
Email Marketing Marketing Automation Inbound Marketing
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  
Details $-
Platforms
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Release Date-

Marketo Pricing
Marketo Pricing Screenshot

Category Popularity beta

0-100% (relative to dotdigital Engagement Cloud and Marketo)
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85%
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Reviews

These are some of the external sources and on-site user reviews we've used to compare dotdigital Engagement Cloud and Marketo

dotdigital Engagement Cloud Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Marketo has evolved over the years (and is now an Adobe company) and is geared towards higher end of the market. If you're looking for a HubSpot alternative because of a tight budget, Marketo won't be a good option. Marketo has really good email marketing features, including detailed website tracking and landing pages/forms.

What are some alternatives?

When comparing dotdigital Engagement Cloud and Marketo, you can also consider the following products

Omnisend - Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Autopilot - Prospect Ace's sales prospecting helps you build lead lists from social profiles and find verified email addresses.

Pardot - Salesforce B2B marketing automation

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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