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Django VS Google Ad Manager

Compare Django VS Google Ad Manager and see what are their differences

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Django logo Django

The Web framework for perfectionists with deadlines

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • Django Landing page
    Landing page //
    2018-09-30
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

Django features and specs

  • Rapid Development
    Django allows developers to swiftly create web applications with its 'batteries-included' philosophy, providing built-in features and tools out-of-the-box.
  • Scalability
    Django is designed to help developers scale applications. It supports a pluggable architecture, making it easy to grow an application organically.
  • Security
    Django includes various security features like protection against SQL injection, cross-site scripting, cross-site request forgery, and more, promoting the creation of secure web applications.
  • ORM (Object-Relational Mapping)
    Django’s powerful ORM simplifies database manipulation by allowing developers to interact with the database using Python code instead of SQL queries.
  • Comprehensive Documentation
    Django offers detailed and extensive documentation, aiding developers in effectively understanding and utilizing its features.
  • Community Support
    With a large and active community, Django benefits from numerous third-party packages, plugins, and extensive support forums.

Possible disadvantages of Django

  • Steep Learning Curve
    For beginners, Django’s complex features and components can be challenging to grasp, leading to a steep learning curve.
  • Monolithic Framework
    Django’s monolithic structure can limit flexibility, potentially resulting in over-engineered solutions for simpler, smaller projects.
  • Template Language Limitations
    Django’s template language, while useful, is less powerful compared to alternatives like Jinja2, limiting functionality in complex frontend requirements.
  • Heavyweight
    Django's comprehensive feature set can result in high overhead, making it less ideal for lightweight applications or microservices.
  • Opinionated Framework
    Django follows a ‘Django way’ of doing things, which can be restrictive for developers who prefer less constrained, highly customized coding practices.
  • Lack of Asynchronicity
    Django’s built-in functionalities do not fully support asynchronous programming, which can be a limitation for handling real-time applications and processes requiring concurrency.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

Django videos

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Python Django

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to Django and Google Ad Manager)

Django

Google Ad Manager

Web Frameworks
100 100%
Web Frameworks
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Developer Tools
100 100%
Developer Tools
0% 0
Advertising
0 0%
Advertising
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Django and Google Ad Manager

Django Reviews

The 20 Best Laravel Alternatives for Web Development
The first of these Laravel alternatives is Django. Django’s like that one-stop shop where you grab everything you need for a full-blown web project, all off one shelf. It’s the big-brained Python framework that anticipates your moves, keeping you steps ahead with a crazy stack of built-in features.
Source: tms-outsource.com
Top 9 best Frameworks for web development
The best frameworks for web development include React, Angular, Vue.js, Django, Spring, Laravel, Ruby on Rails, Flask and Express.js. Each of these frameworks has its own advantages and distinctive features, so it is important to choose the framework that best suits the needs of your project.
Source: www.kiwop.com
25 Python Frameworks to Master
You won’t go wrong by choosing Django for your next web project. It’s a powerful web framework that provides everything you need to build fast and reliable websites. And if you need any additional features — say, the ability to create a REST API to use with modern frontend frameworks like React or Angular — you can use extensions like Django REST framework.
Source: kinsta.com
3 Web Frameworks to Use With Python
myproject/ is the directory that contains the configuration and settings for the Django project__init__.py is an empty script that tells Python that this directory should be treated as a Python packageasgi.py is a script that defines ASGI application (Asynchronous Server Gateway Interface) for serving this project. ASGI is a specification for building asynchronous web...
Source: www.stratascratch.com
Top 10 Phoenix Framework Alternatives
Phoenix borrows heavily from other frameworks built on the Model-View-Controller (MVC) architecture, like Rails and Django, providing a large part of everything you need to develop a web app out of the box, albeit in a less “batteries included” manner.
Source: blog.back4app.com

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Django should be more popular than Google Ad Manager. It has been mentiond 15 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Django mentions (15)

  • Emails Setup in Django Using AWS
    Let's dive into a quick implementation of this using AWS and Django. We will be using a couple of ideas from the AWS Official Blog. - Source: dev.to / 10 months ago
  • Top 10 Backend Frameworks in 2022
    Django is a high-level Python web framework. It is an Model-View-Template(MVT)-based, open-source web application development framework. It was released in 2005. It comes with batteries included. Some popular websites using Django are Instagram, Mozilla, Disqus, Bitbucket, Nextdoor and Clubhouse. - Source: dev.to / over 2 years ago
  • Boss wants me to make a student management system
    This seems like a job for Django. MDN offers a really good tutorial here. To be honest, it would be a massive undertaking so I’d recommend going for a prebuilt solution like PowerSchool and the like. Source: almost 3 years ago
  • What's django equivalent to ruby gems? Django beginner here
    The first party docs are second to none. Start out with the official tutorial on https://djangoproject.com . Source: almost 3 years ago
  • What's django equivalent to ruby gems? Django beginner here
    Im teaching myself to build a backend SaaS. Can you build it just as fast as with RoR and gems? Is it all on the documentation on djangoproject.com? Just learning how to use it atm, any good tutorials as well? Source: almost 3 years ago
View more

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 9 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

What are some alternatives?

When comparing Django and Google Ad Manager, you can also consider the following products

Laravel - A PHP Framework For Web Artisans

OpenX - Ad technology platform available as a hosted service or as an open source download.

Ruby on Rails - Ruby on Rails is an open source full-stack web application framework for the Ruby programming...

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

ASP.NET - ASP.NET is a free web framework for building great Web sites and Web applications using HTML, CSS and JavaScript.

AerServ - AerServ offers monetization solution for mobile publishers.

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