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Customer.io VS Devdojo Wave

Compare Customer.io VS Devdojo Wave and see what are their differences

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Customer.io logo Customer.io

We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users

Devdojo Wave logo Devdojo Wave

The Software as a Service Starter Kit
  • Customer.io Landing page
    Landing page //
    2023-10-08
  • Devdojo Wave Landing page
    Landing page //
    2022-10-08

Customer.io features and specs

  • Powerful Segmentation
    Customer.io allows for highly detailed segmentation of your customer base, enabling personalized and targeted messaging.
  • Behavioral Targeting
    You can trigger automated messages based on user behavior and events, ensuring timely and relevant communication.
  • Flexible API
    Customer.io offers a robust and flexible API, allowing for seamless integration with your existing systems and workflows.
  • Customizable Workflows
    The platform provides the ability to create complex workflows for customer journeys, which helps in automating multi-step processes.
  • A/B Testing
    Customer.io offers A/B testing capabilities for emails and messaging, enabling the optimization of your communications strategy.
  • Analytics and Reporting
    The tool includes comprehensive analytics and reporting features to track the performance of your campaigns and make data-driven decisions.

Possible disadvantages of Customer.io

  • Price
    Customer.io can be expensive, especially for smaller businesses or startups with limited budgets.
  • Learning Curve
    The platform has a steep learning curve, and new users might find it challenging to utilize all features effectively without proper training.
  • Limited Native Integrations
    Compared to some competitors, Customer.io has fewer native integrations, which may require additional development work to integrate with other tools.
  • Complexity
    Due to its extensive features, the platform can become complex to manage, especially for users who only need basic email marketing functionality.
  • Support Limitations
    Customer.io has limited support options for lower-tier plans, which might be a challenge for users needing more hands-on assistance.
  • Visual Workflow Builder
    While powerful, the visual workflow builder can sometimes be less intuitive compared to similar tools on the market, potentially slowing down the creation process.

Devdojo Wave features and specs

  • Ease of Use
    Wave provides a user-friendly interface and comprehensive documentation, making it easy for developers to set up and customize their SaaS applications.
  • Feature-Rich
    It comes with numerous out-of-the-box features like user authentication, billing, and notifications, which can accelerate the development process significantly.
  • Open Source
    Being open source, developers have full access to the codebase, enabling them to modify and extend the platform as needed.
  • Community Support
    Wave has an active community and forums, where developers can seek help, share experiences, and get updates on ongoing developments.
  • Laravel Integration
    Built on the Laravel framework, Wave allows developers to leverage Laravel's robust ecosystem and familiarity for faster development cycles.

Possible disadvantages of Devdojo Wave

  • Limited Customization
    While Wave provides many built-in features, customizing beyond the default options can be challenging for developers with less experience in Laravel.
  • Dependency on Laravel
    Because Wave is built on Laravel, developers need to be familiar with this framework, which limits its use to those already within the Laravel ecosystem.
  • Potential Performance Overhead
    The extensive features and functionalities can introduce performance overhead, requiring developers to optimize and manage resources efficiently for scalability.
  • License Restrictions
    Though Wave is open-source, its licensing might impose restrictions on some commercial use cases, which requires careful consideration before deployment.
  • Learning Curve
    For developers new to Wave or Laravel, there may be a learning curve associated with understanding the framework and utilizing all of its features effectively.

Analysis of Customer.io

Overall verdict

  • Customer.io is considered a good choice for businesses that need a powerful and customizable marketing automation tool. Its strength lies in its ability to deeply integrate with other data sources and respond to user behavior in real-time, providing a highly personalized marketing experience.

Why this product is good

  • Customer.io is a marketing automation platform designed to create personalized email campaigns and automate various customer interactions. It offers robust segmentation, A/B testing, and behavioral tracking, making it suitable for businesses looking to deliver targeted communications based on user actions and data. Its intuitive interface and flexibility have made it a popular choice among marketers.

Recommended for

  • Businesses with a strong need for behavioral-driven marketing campaigns.
  • Companies with a technical team that can handle integrations and customizations.
  • Marketers looking to deliver personalized and timely emails based on user activity.

Customer.io videos

+ Add

Intercom vs Customer.io vs Zendesk Connect? What's the Best Tool?

More videos:

  • Review - Get to know Customer.io
  • Review - Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Devdojo Wave videos

+ Add

Laravel Wave Demo - Software as a Service Starter Kit

More videos:

Category Popularity

0-100% (relative to Customer.io and Devdojo Wave)

Customer.io

Devdojo Wave

Email Marketing
100 100%
Email Marketing
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
CRM
100 100%
CRM
0% 0
Productivity
0 0%
Productivity
100% 100

User comments

Share your experience with using Customer.io and Devdojo Wave. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Customer.io and Devdojo Wave

Customer.io Reviews

15 best user onboarding software you need to try in 2023
With a focus on messaging, Customer.io lets you create sales workflows around various pushes and nudges, across a range of channels. Email, SMS messages, and push notifications can all be built into an engagement campaign designed to pique curiosity.
Source: www.marketermilk.com
15 Mailchimp Alternatives for SaaS Companies
What's more, Customer.io offers advanced automated or API-triggered workflows and various advanced functionalities like time delay or time windows to ensure that you reach customers at the best time for them to take action.
Source: userlist.com
"Pay 880$ per month" - Intercom
Did you find any good option in place of customer.io ? As customer.io seems very expensive once your contact numbers increase.
Source: www.indiehackers.com
The 36 Best Marketing Automation Tools to Use in 2020
Some tools like Customer.io, Autopilot, and Encharge merge the gap between marketing and transactional emails and provide a cohesive platform to automate the whole customer journey from a lead to an active user. However, there are platforms like Sendgrid and Mailgun that focus specifically on transactional emails. These infrastructure platforms are usually used by developers...
Source: encharge.io

Devdojo Wave Reviews

We have no reviews of Devdojo Wave yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Customer.io should be more popular than Devdojo Wave. It has been mentiond 28 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Customer.io mentions (28)

  • Dunning Emails – Definition, Examples, Best Practices, and Automation Tools
    If you already use a customer engagement platform like Intercom or Customer.io, you might integrate failed payment events there and use their messaging capabilities. - Source: dev.to / about 1 month ago
  • Self-hostable SMS automation
    I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: over 1 year ago
  • Is this a good use case for Autogpt ?
    Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: about 2 years ago
  • MarTech Edge Interview with Jason Lyman, Chief Marketing Officer, Customer.io
    Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: about 2 years ago
  • Newsletter or phishing?
    Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: about 2 years ago
View more

Devdojo Wave mentions (12)

  • AI SaaS ideas and useful resources to start a SaaS business.
    Wave - Open source and based on Laravel. - Source: dev.to / over 1 year ago
  • I never intentionally learned that little that I do know about web development with the intention of being a developer, and as such, "workflow" for local to production is embarrassing, and I really need help with a couple of things (especially .env).
    I knew it would require a membership management system, payment processor, etc, and despite thinking Wordpress is great for what it does and who it's for, I absolutely hate working in it with a passion. I also knew trying to build each of theses website functions (even with pre-made things to help) was going to take more time than I had to get going, so I ultimately ended up going with Wave, which is just a SaaS... Source: about 2 years ago
  • I haven't programmed anything in a year.
    Google for related frameworks. Maybe these will help set up things faster. For example, https://devdojo.com/wave is a free Laravel-based SaaS setup that takes care of users, login, admin, basic pages, blog, etc. You can install that and begin building on top of that. Maybe there is a similar solution for your tech stack. Source: about 2 years ago
  • Getting a Laravel error on Cloudways only, but not DigiOcean or local server. -- No hint path defined for [theme]
    I'm using a pre-built thing called Wave that uses Laravel, and a few other things like Voyager to have a functioning member-ready site. It works really well, but something about it does not seem to jive with Cloudways, and my only thought is that it could be something about the database configuration or something, but I have no clue. I tried a brand new Wave install just to test, and it still happens on all fresh... Source: over 2 years ago
  • How to keep track of user tokens based on subscription (Backend)
    Side note - we are using Wave as a template for our app which has helped us with most of the backend so far with payment + user authentication, etc. Source: over 2 years ago
View more

What are some alternatives?

When comparing Customer.io and Devdojo Wave, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Laravel Voyager - The missing Laravel admin

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Laravel Kit - Desktop Laravel admin panel app with no configuration needs

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Cheat Sheets Dev - Community built to share popular programming snippets.

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