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Customer.io VS ActiveCampaign

Compare Customer.io VS ActiveCampaign and see what are their differences

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Customer.io logo Customer.io

We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
  • Customer.io Landing page
    Landing page //
    2023-10-08
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

Customer.io features and specs

  • Powerful Segmentation
    Customer.io allows for highly detailed segmentation of your customer base, enabling personalized and targeted messaging.
  • Behavioral Targeting
    You can trigger automated messages based on user behavior and events, ensuring timely and relevant communication.
  • Flexible API
    Customer.io offers a robust and flexible API, allowing for seamless integration with your existing systems and workflows.
  • Customizable Workflows
    The platform provides the ability to create complex workflows for customer journeys, which helps in automating multi-step processes.
  • A/B Testing
    Customer.io offers A/B testing capabilities for emails and messaging, enabling the optimization of your communications strategy.
  • Analytics and Reporting
    The tool includes comprehensive analytics and reporting features to track the performance of your campaigns and make data-driven decisions.

Possible disadvantages of Customer.io

  • Price
    Customer.io can be expensive, especially for smaller businesses or startups with limited budgets.
  • Learning Curve
    The platform has a steep learning curve, and new users might find it challenging to utilize all features effectively without proper training.
  • Limited Native Integrations
    Compared to some competitors, Customer.io has fewer native integrations, which may require additional development work to integrate with other tools.
  • Complexity
    Due to its extensive features, the platform can become complex to manage, especially for users who only need basic email marketing functionality.
  • Support Limitations
    Customer.io has limited support options for lower-tier plans, which might be a challenge for users needing more hands-on assistance.
  • Visual Workflow Builder
    While powerful, the visual workflow builder can sometimes be less intuitive compared to similar tools on the market, potentially slowing down the creation process.

ActiveCampaign features and specs

  • Comprehensive Automation
    ActiveCampaign offers a wide range of automation features, allowing users to create complex workflows for email marketing, sales funnels, and customer engagement.
  • Integration Capabilities
    The platform integrates with numerous third-party applications and services, including CRM systems, e-commerce platforms, and social media tools, enhancing its functionality.
  • User-Friendliness
    Despite its robust features, ActiveCampaign is designed with a user-friendly interface that is relatively easy to navigate, making it accessible for beginners.
  • Exceptional Customer Support
    ActiveCampaign is known for its reliable customer support, offering various channels such as chat, email, and extensive documentation to assist users.
  • Detailed Reporting
    The platform provides in-depth analytics and reporting features, enabling users to track performance metrics and make data-driven decisions.

Possible disadvantages of ActiveCampaign

  • High Learning Curve
    While packed with features, the complexity of some advanced functions may require a significant learning curve for new users.
  • Cost
    Relative to other email marketing tools, ActiveCampaign can be more expensive, especially for small businesses or startups with limited budgets.
  • Limited Design Customization
    Some users feel that email design customization options are somewhat limited compared to other platforms, restricting creative freedom.
  • Occasional Performance Issues
    Some users have reported experiencing occasional performance issues, such as lag times or slow loading speeds, particularly with larger databases.
  • Email Deliverability
    There have been occasional concerns about email deliverability rates, which can impact the effectiveness of email marketing campaigns.

Customer.io videos

+ Add

Intercom vs Customer.io vs Zendesk Connect? What's the Best Tool?

More videos:

  • Review - Get to know Customer.io
  • Review - Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

ActiveCampaign videos

+ Add

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Category Popularity

0-100% (relative to Customer.io and ActiveCampaign)

Customer.io

ActiveCampaign

Email Marketing
15 15%
Email Marketing
85% 85
Email Marketing Platforms
12 12%
Email Marketing Platforms
88% 88
CRM
100 100%
CRM
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Customer.io and ActiveCampaign. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Customer.io and ActiveCampaign

Customer.io Reviews

15 best user onboarding software you need to try in 2023
With a focus on messaging, Customer.io lets you create sales workflows around various pushes and nudges, across a range of channels. Email, SMS messages, and push notifications can all be built into an engagement campaign designed to pique curiosity.
Source: www.marketermilk.com
15 Mailchimp Alternatives for SaaS Companies
What's more, Customer.io offers advanced automated or API-triggered workflows and various advanced functionalities like time delay or time windows to ensure that you reach customers at the best time for them to take action.
Source: userlist.com
"Pay 880$ per month" - Intercom
Did you find any good option in place of customer.io ? As customer.io seems very expensive once your contact numbers increase.
Source: www.indiehackers.com
The 36 Best Marketing Automation Tools to Use in 2020
Some tools like Customer.io, Autopilot, and Encharge merge the gap between marketing and transactional emails and provide a cohesive platform to automate the whole customer journey from a lead to an active user. However, there are platforms like Sendgrid and Mailgun that focus specifically on transactional emails. These infrastructure platforms are usually used by developers...
Source: encharge.io

ActiveCampaign Reviews

21 Best Lead Generation Software for 2024
ActiveCampaign is an email marketing automation platform with AI-based customer relationship management capabilities.
Source: www.sender.net
10 Best Campaign Monitor Alternatives You Can Find
ActiveCampaign pricing has 4 options. Compare the following Campaign Monitor vs ActiveCampaign pricing and learn their pricing details.
Source: mailbluster.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
ActiveCampaign has four pricing plans in its email and marketing automation platform—Lite (not captured on the banner), Plus, Professional, and Enterprise. The pricing plan depends on the number of contacts you have and the required features.
Source: www.engagebay.com
The 6 Best Campaign Monitor Alternatives for 2024
CategoryConvertKitCampaign MonitorBest FeatureAdvanced email template customizationUser-friendly interfacePros1. Flexible design and customization2. Intuitive drag-and-drop editor3. Seamless integration with other tools1. Easy-to-use email editor2. Beautiful customizable templates3. In-depth reporting and analyticsCons1. Limited advanced automation capabilities2. Higher...
Source: www.activecampaign.com
The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
Source: www.listproductsreview.com

Social recommendations and mentions

Based on our record, Customer.io seems to be more popular. It has been mentiond 27 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Customer.io mentions (27)

  • Self-hostable SMS automation
    I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: over 1 year ago
  • Is this a good use case for Autogpt ?
    Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: almost 2 years ago
  • MarTech Edge Interview with Jason Lyman, Chief Marketing Officer, Customer.io
    Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: almost 2 years ago
  • Newsletter or phishing?
    Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: about 2 years ago
  • 💰 My Frugal Indie Dev Startup Stack
    The final note I'll make is that I've hand-rolled a few additional features that people are normally paying for. For example, I don't use Mailchimp or any tool like that — I send my marketing mail straight via Sendgrid. I dont use customer.io for my email sequences — even though it's very good — because I was able to just build my own email sequencing system. Time will tell whether I end up needing to replace my... - Source: dev.to / over 2 years ago
View more

ActiveCampaign mentions (0)

We have not tracked any mentions of ActiveCampaign yet. Tracking of ActiveCampaign recommendations started around Mar 2021.

What are some alternatives?

When comparing Customer.io and ActiveCampaign, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

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