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Cucumber VS Marketo

Compare Cucumber VS Marketo and see what are their differences

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Cucumber logo Cucumber

Cucumber is a BDD tool for specification of application features and user scenarios in plain text.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Cucumber Landing page
    Landing page //
    2022-01-19
  • Marketo Landing page
    Landing page //
    2023-07-17

Cucumber videos

+ Add

Madam Kilay Skin Magical Review / Orange cucumber review

More videos:

  • Review - Puff Bar - Cucumber Review (Best Disposable Vape Brand)
  • Review - THE CUCUMBER CHALLENGE! (1 MILLION SUBSCRIBER SPECIAL)
  • Tutorial - Cucumber automation suit

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Cucumber and Marketo)

Cucumber

Marketo

Automated Testing
100 100%
Automated Testing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Testing
100 100%
Testing
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Cucumber and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Cucumber and Marketo

Cucumber Reviews

Top Selenium Alternatives
Cucumber itself is not a test automation tool but a framework that supports BDD. It is often used in conjunction with Selenium to provide a layer where test scenarios are written in a way that is understandable by all team members. Unlike Selenium, which focuses on automating browser actions, Cucumber focuses on defining behavior and can be used to drive Selenium tests.
Source: bugbug.io
5 Selenium Alternatives to Fill in Your Top Testing Gaps
Business testers are likely to prefer to use Cucumber over Selenium since script Cucumber lets you write test scenarios using a plain-English scripting language called Gherkin. Using Gherkin instead of code makes test script creation a much simpler process, since anyone can read, write, and understand the scripts regardless of testing experience.
Source: www.perfecto.io
Top 20 Best Automation Testing Tools in 2018 (Comprehensive List)
Cucumber is an open-source tool that is designed over the concept of BDD (Behavior-driven development). It is used to perform the automated acceptance testing by running the examples that best describe the behavior of the application. It gets you a single up-to-date living document that is having both specification and test documentation.
Source: www.softwaretestinghelp.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Cucumber seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Cucumber mentions (1)

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Cucumber and Marketo, you can also consider the following products

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Robot framework - Robot Framework is a generic test automation framework for acceptance testing and acceptance...

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

JUnit - JUnit is a simple framework to write repeatable tests.

Pardot - Salesforce B2B marketing automation

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