The platform incorporates fully digital tools such as the most accurate webcam eye tracking, the effective emotion measurement tool, powerful implicit tests that are all integrated into the survey engine. By working simultaneously these tools guarantee you the most comprehensive and reliable feedback from your consumers. Easily gather insights based on nonconscious measurements for discovering real drivers of consumers’ behavior. CoolTool helps you to see the true picture of consumers' needs and preferences.
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We spent a long time looking for a product that could capture data online and offline, add logic and validation to the forms, empower our team to build their own questionnaires and also allow us to host the system in our own data center. We finally found form.com and the implementation was straight forwards and ongoing support has met our requirements as our userbase has grown.
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