Software Alternatives, Accelerators & Startups

ConvertKit VS Optimizely

Compare ConvertKit VS Optimizely and see what are their differences

ConvertKit logo ConvertKit

Email marketing software for online creators. We help you earn a living online through an intuitive email marketing automation tool.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • ConvertKit Landing page
    Landing page //
    2023-08-05
  • Optimizely Landing page
    Landing page //
    2023-10-04

ConvertKit videos

ConvertKit Review - Don't Buy Until You See This! (Top 5 Reasons NOT to use ConvertKit)

More videos:

  • Review - Convertkit Review - Why It's the Best Email Marketing Platform for Bloggers!
  • Review - Convertkit Review- Email Marketing Autoresponder Overview

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to ConvertKit and Optimizely)
Email Marketing
100 100%
0% 0
A/B Testing
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

Share your experience with using ConvertKit and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ConvertKit and Optimizely

ConvertKit Reviews

The 10 best landing page builders + the top features you should always look for!
ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business.
Source: convertkit.com
12 Top Campaign Monitor Alternatives & Competitors
Summary: ConvertKit is unique in that it is built very intentionally with bloggers and other online storytellers in mind, featuring easy to build visual automations and smart segementations. It’s a bit pricey for what it offers, but if you are an author, blogger, newsletter creator or brand marketer, it fits like a glove.
13 Best Email Marketing Software for Businesses in 2022
ConvertKit offers many services that are not as comprehensive as their peers. The reason is that ConvertKit is an affordable option that helps build your lists, making it an excellent choice for people who have just kickstarted their business.
The 24 Best Email Marketing Tools
ConvertKit is an mail marketing platform designed for creators (such as musicians, authors, and podcasters) to help promote and monetize their content. It offers tools to help grow your opt-in email list using landing pages and forms; connect with fans through email design and automated message sequences; and sell content through integrated ecommerce functionality. To extend...
Source: webbiquity.com
Best 12 Klaviyo Alternatives for Shopify
ConvertKit is the go-to marketing platform for content creators as it has helped tons of content creators to reach millions of fans.
Source: adoric.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, ConvertKit seems to be more popular. It has been mentiond 20 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ConvertKit mentions (20)

  • Low/no code signup/demo page for startup?
    I’ve used https://convertkit.com/ for this in the past. - Source: Hacker News / 9 months ago
  • Minimalist email subscription/newsletter for website?
    ConvertKit is my go to and still is for now. Source: 11 months ago
  • From Pizza Hut to YouTube - Embracing Life's Adventures
    One lazy Saturday afternoon, a sudden epiphany struck me like lightning. I decided to seize every moment and pursue my bucket list dreams while capturing them on YouTube. My aim is to inspire others to cherish their time and embrace life's adventures with a newfound zeal. I want you to do the things on your bucket list. When I was sick and thought I was dying. The one thing that ruminated in my head was "I just... Source: 11 months ago
  • Revue Alternative For Your Personal Blog
    After trying Substck、ConvertKit、mailerlite and MailChimp, MailChimp won for me because:. - Source: dev.to / over 1 year ago
  • How I Built An Open Source Serverless Newsletter Platform
    I did some digging on newsletter services like MailChimp, Sendinblue, and ConvertKit, and they would work except I wasn't looking to start paying a premium. Most of the newsletter services I looked into supported up to 300 readers on their free tier - and I'm fortunate enough to have more than that subscribed to the Serverless Picks of the Week newsletter. - Source: dev.to / over 1 year ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing ConvertKit and Optimizely, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.