ClickGUARD VS IPQualityScore

ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

IPQualityScore

Website

ipqualityscore.com

Pricing URL

Official IPQualityScore Pricing

$ Details

freemium

Platforms

Wordpress Android iOS Shopify Magento REST API WooCommerce Opencart Web Prestashop

Release Date

2011 January

Categories

#Fraud Prevention #Fraud Detection And Prevention #Ad Fraud Detection #Fraud Tools #Fraud Protection #Cyber Security #Email Verification #Address Verification API #Phone Number Validation

ClickGUARD features and specs

• Proxy VPN detection: Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection: Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions: Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection: Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection: Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection: Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection: Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection: Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection: Create and apply rules to specific campaigns within your account.
• Keyword level protection: Create and apply rules to specific Keyword clicks within your account.
• Threat level classification: Set rules to identify, flag and block disruptive click patterns.
• Bot detection: Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection: Create and apply rules to specific AdGroups within your account.
• Device level protection: Create and apply rules to specific device type clicks within your account.
• IP range level protection: Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports: Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports: Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports: Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports: This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports: IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports: Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export: At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports: Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap: Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring: See how are organic visitors behaving on your website.
• Ad placements whitelist: Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions: Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap: Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns: In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist: Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters: Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations: Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications: Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin: Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging: Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags: Assign aliases to common IPs, placements, devices, and other entities.

IPQualityScore features and specs

• Fraud Prevention: Worldwide Covrage Rates
• User Scoring: Accurate Risk Scoring
• Payment Screening: Score Payments & Transactions

Click Fraud Protection for Google Ads by ClickGUARD

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