ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

MaxMind

Website

maxmind.com

Pricing URL

-

$ Details

-

Platforms

-

Release Date

-

Categories

#Fraud Prevention #Fraud Detection And Prevention #Fraud Tools #Digital Trust

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

MaxMind features and specs

• Accuracy
  MaxMind offers highly accurate geolocation data, which is crucial for businesses that rely on precise geographic targeting or compliance with regional regulations.
• Comprehensive Data
  The database includes a wide range of information such as location, connection type, and ISP details, providing a more holistic view of user data.
• Easy Integration
  MaxMind offers APIs and libraries in various programming languages, making it relatively straightforward to integrate their services into existing systems.
• Scalability
  MaxMind's solutions are designed to handle large volumes of data, which is ideal for businesses that need to process significant amounts of traffic.
• Regular Updates
  The database is frequently updated, ensuring that users have access to the most current geolocation information.

Possible disadvantages of MaxMind

• Cost
  While MaxMind offers a free version, the more advanced features and higher accuracy levels come with pricing that may be prohibitive for smaller businesses.
• Privacy Concerns
  Handling geolocation data raises privacy issues, and businesses must ensure they comply with legal requirements, such as the GDPR, which can add complexity.
• Overhead
  Integrating and maintaining MaxMind's services may introduce additional overhead in terms of development time and resources.
• Dependency on Third-party Service
  Relying on an external geolocation service means that businesses are dependent on MaxMind's uptime and performance, which can be a risk if issues arise.
• Potential for Inaccuracy
  Despite high accuracy, there can still be instances where the geolocation data is incorrect, which could lead to misinformed business decisions.

Analysis of ClickGUARD

Click Fraud Protection for Google Ads by ClickGUARD

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pfBlockerNG MaxMind Registration required to continue to use the GeoIP functionality!

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