Software Alternatives & Reviews

CleverTap VS Segment

Compare CleverTap VS Segment and see what are their differences

CleverTap logo CleverTap

CleverTap offers blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified solution.

Segment logo Segment

We make customer data simple.
  • CleverTap Landing page
    Landing page //
    2023-04-26
  • Segment Landing page
    Landing page //
    2023-10-08

CleverTap videos

CleverTap Explainer Video: How to Use our App Analytics, Segmentation and Engagement Platform

More videos:

  • Review - CleverTap: Building a Fully Version Controlled Infrastructure as Code on AWS
  • Review - Life of a Product Designer at CleverTap

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to CleverTap and Segment)
Analytics
29 29%
71% 71
Web Analytics
33 33%
67% 67
Data Integration
0 0%
100% 100
Marketing Automation
100 100%
0% 0

User comments

Share your experience with using CleverTap and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare CleverTap and Segment

CleverTap Reviews

Find the Best Mixpanel Alternatives for Your Product Team
Clevertap is a platform that focuses on increasing user retention and customer loyalty on mobile apps. It focuses mainly on the needs of companies in the consumer sector, and relies heavily on AI to suggest the best paths to improve conversions and revenue. While the tool does record many mobile behavioral events out of the box, any significant customization will require the...
Source: heap.io

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be a lot more popular than CleverTap. While we know about 40 links to Segment, we've tracked only 3 mentions of CleverTap. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

CleverTap mentions (3)

  • CleverTap appoints Sidharth Pisharoti as Chief Revenue Officer to drive growth across India, META, and Asia Pacific
    Mountain View, Calif., & Mumbai, India, July 11, 2023 - (ACN Newswire) - CleverTap, the all-in-one engagement platform, today announced the appointment of Sidharth Pisharoti as the new Chief Revenue Officer. In his new role, Sidharth will be responsible for driving CleverTap's growth across India, META, and Asia Pacific regions, as well as designing and executing the company's go-to-market strategy. Read more. Source: 10 months ago
  • CRM for WEB 3 companies
    Previously I've worked with Braze and Leanplum (now CleverTap). And those seem to be the industry leaders from the price <> performance aspect. Source: about 1 year ago
  • Welcome to CleverTap!
    Join the 10,000+ mobile brands around the world who trust CleverTap to boost app engagement and unlock growth. Source: over 1 year ago

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 8 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 11 months ago
View more

What are some alternatives?

When comparing CleverTap and Segment, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Pathmatics - Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Optmyzr - Optmyzr AdWords Tools. Optimization Solutions, Quality Score Tracker, Landing Page Checker, and more. Free Trial Available.

Freshmarketer - An all-in-one CRO suite.