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CiviCRM VS Marketo

Compare CiviCRM VS Marketo and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

CiviCRM logo CiviCRM

A Constituent relationship management for the Civic Sector

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • CiviCRM Landing page
    Landing page //
    2021-10-18
  • Marketo Landing page
    Landing page //
    2023-07-17

CiviCRM videos

+ Add

2014 CiviCRM User Summit Review

More videos:

  • Review - CiviLive: COVID-19 – Using WordPress & CiviCRM
  • Review - CiviCRM for Absolute Beginners

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to CiviCRM and Marketo)

CiviCRM

Marketo

CRM
53 53%
CRM
47% 47
Email Marketing
0 0%
Email Marketing
100% 100
Sales
100 100%
Sales
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using CiviCRM and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare CiviCRM and Marketo

CiviCRM Reviews

We have no reviews of CiviCRM yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, CiviCRM seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

CiviCRM mentions (10)

  • Self hosted club management software
    Apart from Admidio which has already been mentioned, another option to explore is CiviCRM. Source: about 1 year ago
  • Is it possible for a political candidate to run completely off of free press?
    As a software developer, I looked at some of what they did, and some of what is commercially available for candidates. The guy who won in the races I ran in was spending $1500/month for a website that was a simple brochure. Something that could be set up for even folks running for school board might be a simple hosted brochure/blog site with Wordpress as a front-end, with CivCRM keeping track of volunteers and... Source: about 1 year ago
  • Looking for a membership management system
    Https://civicrm.org/ [this works with a cms like drupal, wordpress, joomla etc]. Source: almost 2 years ago
  • CRM for a freelancer / for software related companies
    So far I found Chatwoot, CiviCRM, Corteza, ERPNext, EspoCRM, Dolibarr, Odoo, OroCRM, Mautic, SuiteCRM and X2CRM and there are probably even much more available. It seems that Odoo and ERPNext are huge but also very flexible (with many extensions available). Source: about 2 years ago
  • Management of non-profit organisation
    If you are already using wordpress, you may also want to look at CiviCRM [https://civicrm.org/] for managing members etc. It is used by non-profit orgs. Source: over 2 years ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing CiviCRM and Marketo, you can also consider the following products

EspoCRM - EspoCRM is open source CRM (Customer Relationship Management) software that allows you to see, enter and evaluate all your company relationships regardless of the type.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Mautic - Mautic is marketing automation software (email, social, & more).

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Zoho CRM - Omnichannel CRM for Businesses of all sizes

Pardot - Salesforce B2B marketing automation

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