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Campaign Monitor VS Google Marketing Platform

Compare Campaign Monitor VS Google Marketing Platform and see what are their differences

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Campaign Monitor logo Campaign Monitor

Email marketing software built for designers and their clients to run successful email campaigns.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Campaign Monitor Landing page
    Landing page //
    2023-10-07
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Campaign Monitor videos

+ Add

How to Use a Custom Campaign Monitor Template

More videos:

  • Demo - Campaign Monitor Demo
  • Review - Mastering email marketing with Campaign Monitor

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Campaign Monitor and Google Marketing Platform)

Campaign Monitor

Google Marketing Platform

Email Marketing
100 100%
Email Marketing
0% 0
Surveys
0 0%
Surveys
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using Campaign Monitor and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Campaign Monitor and Google Marketing Platform

Campaign Monitor Reviews

12 Top Campaign Monitor Alternatives & Competitors
So has Campaign Monitor been able to keep up? In some ways yes. They’ve introduced automations and updated the user-interface, but more as a REACTION to other pioneering (and distrupting) platforms. I’ll be 100% honest that I left Campaign Monitor years ago, but still followed along at a distance.
Source: thedigitalmerchant.com
The 24 Best Email Marketing Tools
Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.
Source: webbiquity.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
This popular Campaign Monitor competitor carries advanced personalization features, like merging tags that can help your content change according to the recipient of your email campaign. This goes for the name or even the language you will use in your email. Mailchimp can also pinpoint the best time to send an email with its platform to detect patterns in your open rates,...
Source: moosend.com
7 Best Campaign Monitor Alternatives for 2023
Mind that you can’t create landing pages with Campaign Monitor. If you need a solution for lead generation, you’ll also need to invest in a landing page builder and integrate it with Campaign Monitor… or use Sendinblue.
Source: www.sendinblue.com
7 Cheaper Mailchimp Alternatives to Consider in 2019
Campaign Monitor makes it very easy to personalize your emails. And you also get a great-looking automation flow builder that rivals ConvertKit. That, along with a well-designed interface, is why you might want to pay a little more for Campaign Monitor.
Source: www.codeinwp.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform should be more popular than Campaign Monitor. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Campaign Monitor mentions (1)

  • Why Email Marketing Is a necessity.
    According to campaignmonitor, the Return on investment in email marketing is 4400%. This implies a $44 return on every $1 spent. Also according to Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message they have received in the past. Source: almost 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Campaign Monitor and Google Marketing Platform, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google Forms - Simple web forms from Google.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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