Software Alternatives & Reviews

Google Marketing Platform VS MailChimp

Compare Google Marketing Platform VS MailChimp and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • MailChimp Landing page
    Landing page //
    2023-10-10

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Category Popularity

0-100% (relative to Google Marketing Platform and MailChimp)
Surveys
100 100%
0% 0
Email Marketing
0 0%
100% 100
Form Builder
100 100%
0% 0
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and MailChimp

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

MailChimp Reviews

  1. A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.
11 Best Email Marketing Software for eCommerce in 2023
In the realm of email marketing for eCommerce, MailChimp stands as a time-tested and obvious choice. With its extensive experience in the industry, MailChimp has earned its reputation as an effective email automation platform that delivers exceptional results. This powerful tool comes equipped with a range of features, including auto-scheduling, A/B testing, email analytics,...
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Sending and receiving feedback is easy with newsletter platforms like Mailchimp, Constant Contact, and especially Publicate. What makes a tool like Publicate unique is that it integrates with many email clients – Gmail, Outlook, and others.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Mailchimp is a flexible newsletter platform developed to meet the distinct requirements of businesses. One of the best email platforms, it comes complete with drag-and-drop email generation, personalized templates, and stellar segmentation options to ensure users can produce effective content that appeals to their reader base.
Source: publicate.it
13 Best Email Marketing Software for Businesses in 2022
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in your users' inboxes. Here's an in-depth take on MailChimp pricing with all available plans and offers.

Social recommendations and mentions

Based on our record, MailChimp seems to be a lot more popular than Google Marketing Platform. While we know about 85 links to MailChimp, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

MailChimp mentions (85)

  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / 16 days ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mailchimp — 500 subscribers and 1,000 emails/month free. - Source: dev.to / 3 months ago
  • How do I see what data is shared to Mailchimp despite not having an account with them?
    I am in the process of closing down my accounts with Intuit (Mint.com & Credit Karma). I've downloaded the appropriate data from them but was directed to contact Mailchimp.com to close my account there as well. The problem is that I've never actually had a mailchimp.com account. Source: 6 months ago
  • how I got customer onboarding right
    Hubspot, Mailchimp, Activecampaign, and any other classic email marketing software can be used to fill this need. Source: 8 months ago
  • Security in Code Reviews: Ensuring Secure and Robust Software Development
    Throughout 2022, Mailchimp and its partners were targeted by cybercriminals and suffered from several attacks. In January 2023, malicious actors managed to carry out a successful phishing attack and tricked at least one Mailchimp employee into exposing their credentials. - Source: dev.to / 9 months ago
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What are some alternatives?

When comparing Google Marketing Platform and MailChimp, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google Forms - Simple web forms from Google.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.