Software Alternatives, Accelerators & Startups

CAKE VS Marketo

Compare CAKE VS Marketo and see what are their differences

CAKE logo CAKE

CAKE provides a SaaS-based solution for advertisers, publishers and networks to track, attribute and optimize their spend in real-time.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • CAKE Landing page
    Landing page //
    2021-09-19
  • Marketo Landing page
    Landing page //
    2023-07-17

CAKE videos

I ordered a CUSTOM cake from 1 vs. 5 STAR BAKERY

More videos:

  • Review - Pastry Chef Reviews Boxed Cake Mix
  • Review - $27 Cake Vs. $1,120 Cake

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to CAKE and Marketo)
Affiliate Marketing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using CAKE and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare CAKE and Marketo

CAKE Reviews

15 Marketing Softwares That Can Boost Your Business
CAKE provides real-time analytics and tracking for efficient marketing campaigns. CAKE organizes all information in one place and lets the marketer control everything from location, device and even traffic source to be targeted. Launched in 2007, the company has a client base which includes ScoreBig, Convert 2 Media and Lifescript among others.
Source: www.forbes.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing CAKE and Marketo, you can also consider the following products

Post Affiliate Pro - Post Affiliate Pro is the #1 ranked affiliate software, trusted by more than 27,000 companies worldwide. Start your affiliate program now.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Refersion - Seamless influencer tracking system for online retailers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

TrackingDesk - Conversion Tracking & Attribution platform for performance marketers.

Pardot - Salesforce B2B marketing automation