Software Alternatives, Accelerators & Startups

Buffer VS Folderly

Compare Buffer VS Folderly and see what are their differences

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Buffer logo Buffer

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Folderly logo Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.
  • Buffer Landing page
    Landing page //
    2023-10-19
  • Folderly Landing page
    Landing page //
    2023-09-11

Folderly is more than just an email deliverability tool.

Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to follow—all of these features assist you in reaching and maintaining 99.9% email deliverability.

Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

How will you use Folderly?

  • Reach the recipients' Inbox. Folderly’s advanced algorithms analyze your outbound email campaigns and identify issues that cause your emails to be filtered out of recipients' inboxes.

  • Increase delivery, reply, and conversion rates. We will identify the most pressing issues by analyzing your entire email ecosystem and suggest the simplest ways to address them.

  • Skyrocket revenue from email outreach. By delivering 100% of your emails, you can significantly boost your sender score, generate more leads, and ultimately increase your email channel's ROI.

Folderly

$ Details
paid Free Trial $120.0 / Monthly (Folderly Premium)
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology

Buffer features and specs

  • Ease of Use
    Buffer offers a clean, user-friendly interface that makes it easy for users to navigate and schedule social media posts.
  • Multi-Platform Support
    Buffer supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, allowing users to manage multiple accounts from one place.
  • Post Scheduling
    Users can schedule posts in advance, helping them maintain a consistent posting schedule without having to be online all the time.
  • Analytics and Reporting
    Buffer provides detailed analytics and reporting tools that help users track the performance of their posts and make data-driven decisions.
  • Collaborative Features
    Buffer offers collaboration tools for teams, allowing multiple members to contribute to social media management efforts.
  • Custom Scheduling
    Users can create custom posting schedules specific to each platform, optimizing their content for the best times to post.
  • Content Suggestions
    Buffer provides content suggestions, helping users find and share relevant content to keep their audience engaged.
  • Customer Support
    Buffer has a reliable customer support system, including live chat, email support, and extensive online resources.

Possible disadvantages of Buffer

  • Limited Free Plan
    The free plan offers limited features and only allows for basic functionality, which may not meet the needs of businesses seeking more advanced tools.
  • Cost
    While Buffer offers several pricing tiers, some users may find the cost of the more advanced plans to be relatively high.
  • Instagram Direct Posting Limitations
    Buffer's direct posting for Instagram has certain limitations due to API restrictions, requiring users to use push notifications for some posts.
  • No Native Support for Some Platforms
    Certain social media platforms, like TikTok, are not natively supported by Buffer, limiting its versatility for those looking to manage all their social media in one place.
  • Limited Advanced Features
    Compared to competitors, Buffer may lack some advanced features and integrations such as detailed sentiment analysis or advanced automation.
  • Reporting Complexity
    The analytics and reporting features, while useful, can sometimes be complex and hard to interpret for novice users.
  • No Comprehensive CRM Integration
    Buffer lacks robust integrations with Customer Relationship Management (CRM) platforms, which can be a drawback for businesses looking to merge their social media strategy with customer relationship data.

Folderly features and specs

  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoring 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis of Buffer

Overall verdict

  • Buffer is a good choice for those looking for a reliable and user-friendly social media management tool. It is particularly well-suited for users who prefer a minimalist approach but still require the essential features needed to manage multiple social media accounts efficiently.

Why this product is good

  • Buffer is highly regarded for its simplicity and ease of use, making it an excellent tool for individuals and small to medium-sized businesses that want to manage their social media presence effectively. It offers a range of features including post scheduling, analytics, and team collaboration tools, which help streamline social media marketing efforts. Many users appreciate its intuitive interface and straightforward functionality.

Recommended for

    Buffer is recommended for small to medium-sized businesses, digital marketers, social media managers, and individuals who need to manage multiple social media accounts. It's also well-suited for teams looking for collaboration tools to improve their social media marketing workflow.

Analysis of Folderly

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

Buffer videos

Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

More videos:

  • Review - Hootsuite vs Buffer (Social Media Management)
  • Review - Buffer Review (Social Media Management Tool)

Folderly videos

Supercharge Your Email Deliverability With Folderly

More videos:

  • Review - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • Review - New Clients for BeforeHello after Working with Folderly
  • Review - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • Review - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category Popularity

0-100% (relative to Buffer and Folderly)
Social Media Tools
100 100%
0% 0
Email Marketing
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Email Warm Up
0 0%
100% 100

User comments

Share your experience with using Buffer and Folderly. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Buffer and Folderly

Buffer Reviews

  1. FaizaAdeel
    · Owner at Peacock.collection111 ·
    My SMM partner

    I love working with buffer its feature of scheduling makes me free for whole month. Best and easy tool to use.

    👍 Pros:    Unlimited scheduling and good speed
    👎 Cons:    Some accounts does not connect easily like pintrest

15 best Agorapulse alternatives for agencies and marketers
Buffer’s powerful analytics tools also provide valuable insights into post performance, engagement metrics, and audience demographics, allowing users to optimize their social media strategy.
Top 7 Agorapulse Alternatives You Should Consider in 2024
Overall, Buffer is an excellent Agorapulse alternative for small businesses and solopreneurs seeking an affordable social media marketing platform with solid content planning and publishing tools. If you’ve already tried it and it didn’t fit your needs, check out these 9 Buffer alternatives we found useful.
Source: planable.io
5 Best Taplio Alternatives to Consider Using in 2024
Known for its remarkable commitment to transparency and operating with a fully remote team, Buffer embodies values like gratitude, continuous improvement, no-ego collaboration, optimism, and reflection.
Source: authoredup.com
10 Alternative Tools That Surpass AgoraPulse
Buffer helps users expand their reach and their audience organically. Driven by high values, Buffer provides intuitive marketing tools for companies looking to broaden their horizons.
Source: coschedule.com
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
Buffer is one of the oldest social media tools on the market. This ContentCal alternative offers users a suite of tools to help them with tasks such as scheduling posts, analyzing performance, and managing engagement.
Source: planable.io

Folderly Reviews

  1. Valeria R.
    · Communications Manager at SOLV. ·
    Folderly guarantees that our emails are delivered to the inbox

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in spam, if they arise. Folderly performs its job well and protects our email reputation. The team has helped us fine-tune our email infrastructure, and is overall very responsive - they always answer our questions in a timely and detailed manner.

  2. Kate Kos
    · Partner Relations Manager at SaveMyLeads ·
    Folderly saves our emails from spam

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give us a helping hand and explain what we need to do next.

    👍 Pros:    Deliverability insights, spam issues fix, easy-to-use interface, responsive team
  3. Stacy
    · Marketing Specialist ·
    Folderly team always goes extra mile

    We thought our email campaign is doing good, but Folderly team boosted results to super cool! They are always there to help and give insightful advice. If you have troubles with spam and want to improve your email deliverability, Folderly would be your best choice ;-)

    👍 Pros:    Super simple in use|All in one

23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
The company is one of Belkins’s spin-off, a B2B Lead Generation Agency with a solid track record, created in 2015.Folderly presents itself as an AI-powered platform for increasing your email deliverability.
Source: inguide.in
Top 10 of the Best Email Warm Up tools in 2022
To warm up your email with Folderly, you will need to connect your domain and email address. The tool will then ask you to create a warm up email template and to run a spam test to examine your inbox and identify its deliverability issues. The warm up campaign will finally begin and your email address will interact with Folderly inboxes and paid senders. Not only do they...
Source: mailmeteor.com
7 Best Cold Email Warm-up Software
Folderly is an AI-based Platform to increase your mail open rate, click rate, deliverability, reply rate. Folderly goal is to help marketers accelerate their sales by helping them send emails that drive revenue. Folderly is trusted by Berkely, Titan Growth, born & bred, pillbox, Greater Rochester.

Social recommendations and mentions

Folderly might be a bit more popular than Buffer. We know about 60 links to it since March 2021 and only 58 links to Buffer. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Buffer mentions (58)

  • Mastering Crowdfunding for Open Source Projects
    Promotion is key—don't wait for people to find your campaign. Actively share updates on social media, write blog posts, and engage with industry influencers. Transparency with your backers through regular progress reports builds trust and encourages long-term support. Platforms like GitHub Sponsors offer built-in transparency tools to connect with your backers directly. - Source: dev.to / 4 months ago
  • Thriving in the Startup Ecosystem: Overcoming Common Challenges
    👉 Work-life balance: While the startup grind is often intense, maintaining a healthy work-life balance is crucial for long-term success and employee well-being. Effective time management, clear communication, and self-care are essential to thriving in this fast-paced environment. Companies like Buffer have been vocal about their commitment to employee well-being, offering unlimited vacation time and remote work... - Source: dev.to / 10 months ago
  • I'm looking for practical Rust exercises
    For example look at buffer.com. Create simple web app where user will write a post, select target social networks to publish and time of publishing (like 8 hours from now). Source: over 1 year ago
  • No surf musician?
    I use buffer to post to IG / Tiktok without visiting them. It works fairly well, although not perfect, but they seem to be working on it pretty consistently. Source: almost 2 years ago
  • Buffer vs Later 2023: Choosing the Right Social Media Management Tool
    Socialjobnow.com has published a comparison between Buffer and Later, two popular social media management tools used by businesses to schedule and automate their social media posts. The article provides an in-depth analysis of each tool's features, pricing, and benefits, offering valuable insights for businesses looking to optimize their social media strategy. Source: almost 2 years ago
View more

Folderly mentions (60)

  • Breaking Into Legal Tech
    Make • Build and automate workflows InvoiceBerry • Online invoicing for small businesses Gusto • Payroll, benefits and HR management Hive • Manage tasks, workflows and team’s work Lanva • Social video editing app. ClickUp • Manage tasks, docs, chat, goals and more Plausible • Open-source privacy-friendly web analytics Podcast Hawk • Podcast guest booking software. Writesonic • AI-driven content... Source: over 2 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/. So, I think those things can be linked to each other. Source: over 2 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. It’s essential if you’re using email for business purposes. Source: almost 3 years ago
  • What email client are you using?
    Besides, I recently noticed that Apple mail didn’t send my emails. I thought my clients didn’t receive my emails because they were in the spam folder. But, I checked my email deliverability on https://folderly.com/, and it was OK. So, I’ve been looking at what makes my clients not get my emails and discovered that this email client doesn’t send them for some reason. Source: almost 3 years ago
  • How to promote a sale event via email that won't look spammy?
    But, after testing my email campaign on my friends, I was left puzzled why my letters went to spam. I've read somewhere that you can run all your emails before launching the marketing campaign on https://folderly.com/. I did it, and my score wasn't the best, nor too low. I thought the reason might be in the attached PDF file and links to my store. Do you think that it might be the case? If yes, what are the... Source: over 2 years ago
View more

What are some alternatives?

When comparing Buffer and Folderly, you can also consider the following products

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Warmup Inbox - Warmup Inbox is a tool that automates the process of warming up your email inboxes, raising your sender reputation and inbox health automatically.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Warmbox.ai - Warm up your cold email inbox, and never land in spam anymore!

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

MailReach.co - The #1 email warming service to improve your deliverability by generating realistic and meaningful engagement to your emails. Easy-to-use solution to help you land in the main inbox instead of the spam folder.