Software Alternatives, Accelerators & Startups

Brightidea VS Optimizely

Compare Brightidea VS Optimizely and see what are their differences

Brightidea logo Brightidea

With over 2 million users worldwide and $15+ billion in recorded business impact, Brightidea is ranked as the #1 Idea Management Platform globally and is the market leader in innovation management.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Brightidea Landing page
    Landing page //
    2021-09-25

With over 2 million users world wide and $15+ billion in recorded business impact, Brightidea is ranked as the #1 Idea Management Platform globally and is the market leader in innovation management.

Here at Brightidea, we believe that innovation is too important to be left to chance, and that every individual deserves an opportunity to have their voice heard.

Our focus is not only giving organizations the ability to readily crowdsource ideas and build on strategic plans, but also back every idea with complex data points to help you track, manage, and prioritize ideas to ensure the best ideas always win.

We are designed to fit any size, scale, or level of maturity when it comes to idea or innovation management. Brightidea helps you harness the power of ideas to help you foster a culture of innovation within the company.

Most recently, we've added the Whiteboard. Brightidea Whiteboard gives your team a place to brainstorm in your own infinite space via a browser. Create stickies for new ideas, upload images, draw with dynamic pen and marker tools, emote with rich reactions, leverage smart tools like timers to keep your meetings on track, and utilize all of your favorite idea and innovation management templates.

Wherever you're at in your innovation journey, our platform & people will help you get to the next level.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Brightidea videos

Brightidea Whiteboard

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Brightidea and Optimizely)
Idea Management
100 100%
0% 0
A/B Testing
0 0%
100% 100
Brainstorming And Ideation
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brightidea and Optimizely

Brightidea Reviews

18 Best Idea Management Software to Facilitate Innovation 2023
Brightidea’s products are tailored to specific parts of an organization—tap into your creativity with its whiteboard tool, create a digital idea box, restructure your tasks management process, or connect with external partners.
Source: clickup.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

What are some alternatives?

When comparing Brightidea and Optimizely, you can also consider the following products

Viima - Viima is the simple, yet incredibly powerful Agile Innovation Platform that helps you go from ideas to innovations – at the speed and scale of a true innovator.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Xmind - Xmind is a brainstorming and mind mapping application.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MindMeister - Create, share and collaboratively work on mind maps with MindMeister, the leading online mind mapping software. Includes apps for iPhone, iPad and Android.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.