Software Alternatives & Reviews

Brevo VS Plausible.io

Compare Brevo VS Plausible.io and see what are their differences

Brevo logo Brevo

Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
  • Brevo Landing page
    Landing page //
    2023-10-19
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

Brevo videos

Sendinblue Review - It&#39;s affordable, but is it any good?

More videos:

  • Review - SendinBlue Review - The Pros &amp; Cons of the Newsletter Tool
  • Review - SendinBlue Review: Pros, Cons, and Alternatives

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Category Popularity

0-100% (relative to Brevo and Plausible.io)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brevo and Plausible.io

Brevo Reviews

11 Best Email Marketing Software for eCommerce in 2023
Formerly known as SendInBlue, Brevo has evolved from an email marketing platform to a versatile solution for eCommerce. With its expansion beyond email marketing, Brevo now encompasses SMS, chat, and more, offering a comprehensive range of communication options.
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
No doubt, Brevo has a user-friendly platform and prices that won't break the bank. Though some competitors have loads of automated and high tech features, Brevo’s simplicity makes it a solid choice if you're just looking to kickstart your newsletter without getting all bogged down in tech.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Brevo's automation tools are a great resource for businesses needing to organize their email marketing. These capabilities allow for the creation of automated workflows, effectively guiding users through the campaign management process, saving time and energy along the way.
Source: publicate.it
Cheap Email Marketing Services: 6 Great Budget Tools Compared
As one of the cheapest email marketing software options, Sendinblue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed. Plus, the fact that you can service an unlimited number of subscribers is awesome.
Source: themeisle.com
11 Sendgrid Alternatives For Your Business Email
Sendinblue offers chat, social media marketing, and SMS marketing services. It has a strong CRM tool, using which organizations can track the details of their customers. Besides, enterprises can automate their marketing messages, targeting specific audiences.

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.
Lightweight alternatives to Google Analytics
Plausible is another relatively new analytics tool that was launched in early 2019. Soon after launching, it switched to open source, with the code licensed under the permissive MIT license. The company's business model is to charge for the hosting, with pricing aimed at small businesses. In addition to making its source code available, Plausible is one of an increasing...
Source: lwn.net

Social recommendations and mentions

Based on our record, Plausible.io seems to be a lot more popular than Brevo. While we know about 188 links to Plausible.io, we've tracked only 14 mentions of Brevo. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brevo mentions (14)

  • CLEAN Hosting for an SMTP server?
    If you want more smooth delivery process you can also use SMTP relay services like AWS SES, sendinblue.com, smtp2go.com. Source: 11 months ago
  • [Showoff Saturday] I created cybernated -- the unified crypto newsletter for all the latest happenings around the crypto space (this includes all the different outlets)
    This is essentially a watered down version of the "MVC" architecture. I use http lib of node for server and requests, cheerio for webscraping and Sendinblue for sending the emails and mongodb (atlas) for storing all of the data. I am a beginner in backend tech, so I am tryna learn, open to any input. Source: about 1 year ago
  • free VPS SMTP relay?
    I got it working with sendinblue.com it allows up to 300 per day and is not hassle at all to setup! :). Source: over 1 year ago
  • Anyone Expeirence with SMTP Problems (bounces etc.)?
    In the mean time, I got integration working with sendinblue.com, which was fairly easy. Source: over 1 year ago
  • Best Email practices, tips and tricks
    Always use a specific service for newsletters and transactional emails, such as Mailchimp or Sendinblue. - Source: dev.to / over 1 year ago
View more

Plausible.io mentions (188)

  • Any Google Analytics Alternatives?
    I think a single Google Analytics alternative is pretty hard to pick considering that GA can be used to very much varying extents. For simple and "detailed enough" insights, I enjoyed using Plausible (https://plausible.io/) in the past. For more in depth analytics that give you a detailed view into your own product, PostHog.com seems to be by far the best and most popular option out there. - Source: Hacker News / 3 days ago
  • We need to Speak about Google Code Quality
    I could do the same exercise with Google Analytics and Google Tag Manager, but luckily I don't need to, since Plausible already did. A piece of advice, rip out Google Analytics and use Plausible instead. It first of all doesn't destroy your website, and secondly it doesn't violate the GDPR - So you can embed it on your site without having to warn your visitors about that they're being spied on by Google. - Source: dev.to / 11 days ago
  • Show HN: Open-Source Ad-Free File Upload Service
    Also, currently we are using https://plausible.io/ for analytics. No other bugs. - Source: Hacker News / 13 days ago
  • Plausible as an alternative to Google Analytics
    I just swapped out Google Analytics with Plausible for AINIRO.IO. It’s only been a week, but so far I am super jazzed about it. First of all, Plausible doesn’t use cookies, so I can completely drop all cookie disclaimers and popups I had because of GDPR. Second of all, the site scores significantly better on load time. This results in a 10x better user experience for my website visitors, while making sure the... - Source: dev.to / 17 days ago
  • Simple no bs persistent notepad
    No clue what you mean, browser cache might even clear itself without you doing anything manually. This thing makes no sense. Nowhere ever did it say Tech Demo anywhere, not in the HN headline, not on the page itself. No, thanks. And even as a tech demo, there is nothing impressive going in. It is stores shit to local storage, I guess. Lol, I just looked this up, and it was in Firefox on 2009 already? WHAT?... - Source: Hacker News / about 2 months ago
View more

What are some alternatives?

When comparing Brevo and Plausible.io, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Matomo - Matomo is an open-source web analytics platform

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Fathom Analytics - Simple, trustworthy website analytics (finally)

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.