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Brandfolder VS Specify App

Compare Brandfolder VS Specify App and see what are their differences

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  3. » Reviews
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Brandfolder logo Brandfolder

One link to all your marketing assets. Brandfolder is your convenient source to visually organize, quickly find and easily share all your final brand assets.

Specify App logo Specify App

Specify is the Design Data Platform for your design & dev teams:🎨 Collect your design tokens and assets from Figma🤖 Store them in a single source of truth⚡️ Distribute your brand with custom delivery pipelinesGet started for free → specifyapp.com
  • Brandfolder Landing page
    Landing page //
    2023-10-08
  • Specify App Landing page
    Landing page //
    2023-08-28

Brandfolder features and specs

  • User-Friendly Interface
    Brandfolder offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical skills.
  • Digital Asset Management
    The platform provides robust digital asset management capabilities, including metadata tagging, version control, and asset organization.
  • Collaboration Tools
    Brandfolder allows for seamless collaboration among team members with features such as commenting, sharing, and approval workflows.
  • Custom Permissions
    Users can set custom permissions and access controls, ensuring that sensitive assets are only available to authorized personnel.
  • Analytics and Reporting
    Brandfolder offers detailed analytics and reporting tools that help track asset performance and usage metrics.
  • Integration Capabilities
    The platform integrates with various third-party tools, including Adobe Creative Cloud, Slack, and Google Drive, enhancing its utility.
  • Security Features
    Brandfolder provides strong security features, including encryption and compliance with various data protection regulations.
  • Customer Support
    Brandfolder has a dedicated support team and offers various customer support options, including live chat and email.

Possible disadvantages of Brandfolder

  • Cost
    Brandfolder can be relatively expensive, particularly for small businesses or teams with limited budgets.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some advanced features may require time and training to utilize effectively.
  • Limited Free Tier
    Brandfolder's free tier offers limited functionality, which may not be sufficient for larger teams or more complex needs.
  • Customization Limitations
    Some users may find that the platform lacks certain customization options to tailor the interface and workflow to their specific needs.
  • Performance Issues
    Occasional performance issues, such as slow load times, have been reported by some users, particularly when managing large volumes of assets.
  • Complexity in Setup
    Initial setup and onboarding can be complex and time-consuming, especially for organizations with extensive existing asset libraries.
  • Dependency on Internet
    Like most cloud-based solutions, Brandfolder requires a stable internet connection, which can be a drawback in areas with unreliable connectivity.

Specify App features and specs

  • Centralized Design Tokens
    Specify App allows teams to manage and synchronize design tokens across different platforms, ensuring design consistency throughout different stages of product development.
  • Automated Synchronization
    With automated synchronization capabilities, design changes are instantly reflected across all integrated platforms, which saves time and minimizes the risk of human error.
  • Cross-Platform Integration
    The app integrates seamlessly with tools like Figma, Sketch, and GitHub, allowing for smooth workflows and a unified design-to-development process.
  • Customizable Workflows
    Users can tailor workflows to their specific needs, creating a flexible solution that can adapt to different project requirements.

Possible disadvantages of Specify App

  • Learning Curve
    New users might find the interface and functionalities complex and might require some time to fully understand and utilize all the features effectively.
  • Cost
    While offering powerful features, Specify App can be expensive, particularly for startups and small teams with limited budgets.
  • Limited Offline Functionality
    Currently, Specify App relies heavily on internet connectivity, which might be a limitation for teams working in environments with unstable internet.
  • Integration Limitations
    Although it offers numerous integrations, it may not support all the tools that teams currently use, which can lead to potential workflow disruptions.

Analysis of Brandfolder

Overall verdict

  • Overall, Brandfolder is considered a good choice for businesses looking to streamline their asset management processes. Its ease of use, combined with powerful features, makes it a suitable option for both small teams and large enterprises.

Why this product is good

  • Brandfolder is widely regarded as a strong digital asset management solution due to its user-friendly interface, robust range of features, and efficient organizational capabilities. It allows businesses to manage, store, and share their digital assets seamlessly. Users appreciate the collaboration features, analytics, and the ability to quickly and easily search for assets using AI-powered technology. Its integration with other platforms and tools, like Adobe Creative Cloud and Slack, enhances workflow efficiency.

Recommended for

  • Marketing teams that need to organize and distribute digital assets efficiently.
  • Companies with a large number of digital assets requiring complex hierarchical organization.
  • Businesses looking for a solution that integrates well with existing tools and platforms.

Brandfolder videos

+ Add

Reviewing Your Instagram Outfits #6 | Quarantine Edition

More videos:

  • Review - Product Overview | Brandfolder
  • Review - Harbor Freight Woodworking Workbench Review
  • Review - REVIEWING YOUR OUTFITS | Daniel Simmons
  • Review - See How the Denver Broncos use DAM to Manage Digital Assets | Brandfolder
  • Review - Best Portable Workbenches In 2023 - Top 5 folding workbench Reviewed
  • Review - Workbench (Harbor Freight) - Product Review (Andy’s Garage: Episode - 252)
  • Review - Workbench Suite | Brandfolder

Specify App videos

No Specify App videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Brandfolder and Specify App)

Brandfolder

Specify App

Digital Asset Management
100 100%
Digital Asset Management
0% 0
Design Tools
0 0%
Design Tools
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
Productivity
0 0%
Productivity
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brandfolder and Specify App

Brandfolder Reviews

Top 12 Online Collaboration Tools for Smart Working
Brandfolder is an asset for teams who want to share and manage brand assets with internal and external stakeholders within the organization.
Source: niftypm.com
5 Best Brand Management Software to Boost your Marketing Automation Success
World’s most powerfully simple digital asset management (DAM) platform. Customers love them because of their easy-to-use interface, highly responsive customer support, and thoughtful features. Easily store, share, and showcase what’s important to your brand with their cloud-based SaaS solution. Their intuitive tool empowers brands to become more organized, consistent, and...
Source: brandthechange.com

Specify App Reviews

We have no reviews of Specify App yet.
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Social recommendations and mentions

Based on our record, Specify App should be more popular than Brandfolder. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brandfolder mentions (3)

  • 25+ Best Free Fonts for Websites in 2023 (Font Tips Included)
    The Outfit Typeface, a gorgeous geometric sans font inspired by the brand's ligature-rich word mark, is the official typeface for Outfit.io. The font serves as the foundation of brand automation by seamlessly tying Outfit's written voice to its product markings, guaranteeing consistent messaging throughout. The identity and mission of Outfit.io are nicely captured by this adaptable and lovely typeface. - Source: dev.to / over 1 year ago
  • Brand Identity Marketplace
    Two of them are brandfolder.com and https://www.frontify.com/en/ are two of the platforms that have placed themselves as a place to manage full branding content. Also, I believe that Canva is not too far behind with its interface. Their coining this as Digital Asset Management. Source: about 2 years ago
  • How to create accessible and branded color palette with many shades for clients for UI design? This is really hard? Or I'm missing some simple tricks?
    Here’s a good example. Brandfolder’s primary brand color is a turquoise blue but their website uses purple and dark blue in varying shades. https://brandfolder.com/. Source: about 2 years ago
  • Best options for Digital Asset Management (DAM) for small businesses?
    Market Leader Https://brandfolder.com/ ("best", expensive, custom quotes as it locks-in enterprise clients) example of use: https://brandfolder.com/riboliwines/riboliestatesgroup. Source: over 2 years ago
  • Get individual SVG's back from IconFonts
    We see this often at outfit.io whenever we have a new client with only a website to ingest their existing brand assets from. - Source: dev.to / over 3 years ago

Specify App mentions (5)

  • How do you make the devs life easier ?
    Specify if also a good all-in-one tool I just found yesterday https://specifyapp.com/. Source: almost 2 years ago
  • kickstartDS is Open Source now. Let’s start to democratize Design Systems today
    Today quite some companies are already tackling similar problems. Talking of Knapsack.cloud, Backlight.dev, Specify, Supernova and many more, here. They all deliver value to simplify workflows for setup, integration, documentation and management of Design Systems. This is all super helpful in spreading the love about Design Systems to teams out there, and is a huge benefit to the process side of things. But you... - Source: dev.to / over 2 years ago
  • El nuevo paradigma: de cĂłdigo a diseño
    Https://story.to.design/ Https://specifyapp.com/. - Source: dev.to / over 2 years ago
  • Experimenting with Shape Up
    At Specify, We started experimenting with the Shape Up methodology a few weeks ago to define focused projects, address unknowns, and increase collaboration and engagement within the team. So, I started to learn more about how other teams implemented it, too. - Source: dev.to / almost 3 years ago
  • From Figma to React Native using Specify
    Luckily there exists a tool to automate this process. Specify is a cloud platform which stores a single source of truth for your design tokens (text styles, colors, icons, imagery, etc.) and distributes them to the different platforms. Specify allows you to import your tokens from a source like Figma (and soon other sources like Google Drive or Dropbox) and keep them in sync while you make changes to the source.... - Source: dev.to / about 3 years ago

What are some alternatives?

When comparing Brandfolder and Specify App, you can also consider the following products

Bynder - Bynder is a cloud-based digital asset management solution for marketing professionals looking to simplify how they manage digital content via one central portal.

5X - Build your own data platform without building anything

Venngage - Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.

Figma Design Tokens - Making design tokens a single source of truth for Figma.

Pics.io - Pics.io is a cloud service that people can use to manage their creative content and files, collaborate with their peers on this content, and then share it with their clients. Read more about Pics.io.

Xata - The data platform for modern web applications

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