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Bynder VS Brandfolder

Compare Bynder VS Brandfolder and see what are their differences

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Bynder logo Bynder

Bynder is a cloud-based digital asset management solution for marketing professionals looking to simplify how they manage digital content via one central portal.

Brandfolder logo Brandfolder

One link to all your marketing assets. Brandfolder is your convenient source to visually organize, quickly find and easily share all your final brand assets.
  • Bynder Landing page
    Landing page //
    2022-03-19

A Leader in Digital Asset Management, Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report states that Bynder "leads with strong usability and portal capabilities". Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

  • Brandfolder Landing page
    Landing page //
    2023-10-08

Bynder features and specs

  • Digital Asset Management
  • Brand Guidelines
  • Creative Workflow
  • Brand Templates
  • Reporting & Analytics
  • Creative Automation
  • Enterprise service management
  • Enterprise level customizeable plans available

Brandfolder features and specs

  • User-Friendly Interface
    Brandfolder offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical skills.
  • Digital Asset Management
    The platform provides robust digital asset management capabilities, including metadata tagging, version control, and asset organization.
  • Collaboration Tools
    Brandfolder allows for seamless collaboration among team members with features such as commenting, sharing, and approval workflows.
  • Custom Permissions
    Users can set custom permissions and access controls, ensuring that sensitive assets are only available to authorized personnel.
  • Analytics and Reporting
    Brandfolder offers detailed analytics and reporting tools that help track asset performance and usage metrics.
  • Integration Capabilities
    The platform integrates with various third-party tools, including Adobe Creative Cloud, Slack, and Google Drive, enhancing its utility.
  • Security Features
    Brandfolder provides strong security features, including encryption and compliance with various data protection regulations.
  • Customer Support
    Brandfolder has a dedicated support team and offers various customer support options, including live chat and email.

Possible disadvantages of Brandfolder

  • Cost
    Brandfolder can be relatively expensive, particularly for small businesses or teams with limited budgets.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some advanced features may require time and training to utilize effectively.
  • Limited Free Tier
    Brandfolder's free tier offers limited functionality, which may not be sufficient for larger teams or more complex needs.
  • Customization Limitations
    Some users may find that the platform lacks certain customization options to tailor the interface and workflow to their specific needs.
  • Performance Issues
    Occasional performance issues, such as slow load times, have been reported by some users, particularly when managing large volumes of assets.
  • Complexity in Setup
    Initial setup and onboarding can be complex and time-consuming, especially for organizations with extensive existing asset libraries.
  • Dependency on Internet
    Like most cloud-based solutions, Brandfolder requires a stable internet connection, which can be a drawback in areas with unreliable connectivity.

Analysis of Bynder

Overall verdict

  • Bynder is generally considered good, especially for businesses seeking a comprehensive DAM solution with solid collaboration features, high customization, and strong support. However, as with any software, potential users should evaluate it based on their specific needs and compare it with other available options in the market.

Why this product is good

  • Bynder is a popular digital asset management (DAM) solution known for its user-friendly interface and robust features. It allows businesses to efficiently organize, manage, and distribute digital content, offering tools for branding consistency, collaboration, and workflow automation. Companies appreciate its scalability and extensive integrations with other platforms, which makes it a versatile choice for organizations looking to streamline their digital asset management.

Recommended for

  • Marketing teams needing streamlined content management and approval workflows.
  • Organizations with a large volume of digital assets requiring organization and easy access.
  • Companies that prioritize brand consistency and need tools to maintain brand guidelines.
  • Businesses looking for scalable DAM solutions that can grow with their needs.

Analysis of Brandfolder

Overall verdict

  • Overall, Brandfolder is considered a good choice for businesses looking to streamline their asset management processes. Its ease of use, combined with powerful features, makes it a suitable option for both small teams and large enterprises.

Why this product is good

  • Brandfolder is widely regarded as a strong digital asset management solution due to its user-friendly interface, robust range of features, and efficient organizational capabilities. It allows businesses to manage, store, and share their digital assets seamlessly. Users appreciate the collaboration features, analytics, and the ability to quickly and easily search for assets using AI-powered technology. Its integration with other platforms and tools, like Adobe Creative Cloud and Slack, enhances workflow efficiency.

Recommended for

  • Marketing teams that need to organize and distribute digital assets efficiently.
  • Companies with a large number of digital assets requiring complex hierarchical organization.
  • Businesses looking for a solution that integrates well with existing tools and platforms.

Bynder videos

+ Add

What is Bynder?

More videos:

  • Review - A Tour of Bynder's DAM
  • Review - Bynder in 5 minutes

Brandfolder videos

+ Add

Reviewing Your Instagram Outfits #6 | Quarantine Edition

More videos:

  • Review - Harbor Freight Woodworking Workbench Review
  • Review - Product Overview | Brandfolder
  • Review - See How the Denver Broncos use DAM to Manage Digital Assets | Brandfolder
  • Review - Best Portable Workbenches In 2023 - Top 5 folding workbench Reviewed
  • Review - REVIEWING YOUR OUTFITS | Daniel Simmons
  • Review - Workbench (Harbor Freight) - Product Review (Andy’s Garage: Episode - 252)
  • Review - Workbench Suite | Brandfolder

Category Popularity

0-100% (relative to Bynder and Brandfolder)

Bynder

Brandfolder

Digital Asset Management
53 53%
Digital Asset Management
47% 47
Marketing Platform
51 51%
Marketing Platform
49% 49
Content Marketing
51 51%
Content Marketing
49% 49
Brand Management
54 54%
Brand Management
46% 46

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bynder and Brandfolder

Bynder Reviews

12 Best Asset Management Software For IT Teams In 2023
Why I picked Bynder: I like how the platform lets managers automate creative workflows with customizable approval paths and versioning. In my opinion, the platform’s branded templates are handy to help creative and marketing teams design new assets right on the platform.
Source: thectoclub.com
Best CMS of 2018
While it sports some handy features, Bynder is a lot more expensive than other offerings, although you can try out the service with the 14-day trial. You'll need to contact the company for exact pricing, but you should expect to pay at least $450 per month (around £345, AU$570) and prices can reach thousands. That said, the software is designed to take a good deal of strain...
Source: www.techradar.com
Brand Management Software
More than 500,000 professionals globally (e.g. PUMA, Spotify, KLM) manage their digital assets with Bynder's award winning, cloud-based Not Provided Visit Website
Source: www.capterra.com
5 Best Brand Management Software to Boost your Marketing Automation Success
Bynder offers a selection of branding, marketing, and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage, maintain and distribute public and private digital assets, including videos, documents, images or any other form of digital content.
Source: brandthechange.com

Brandfolder Reviews

Top 12 Online Collaboration Tools for Smart Working
Brandfolder is an asset for teams who want to share and manage brand assets with internal and external stakeholders within the organization.
Source: niftypm.com
5 Best Brand Management Software to Boost your Marketing Automation Success
World’s most powerfully simple digital asset management (DAM) platform. Customers love them because of their easy-to-use interface, highly responsive customer support, and thoughtful features. Easily store, share, and showcase what’s important to your brand with their cloud-based SaaS solution. Their intuitive tool empowers brands to become more organized, consistent, and...
Source: brandthechange.com

Social recommendations and mentions

Based on our record, Brandfolder seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bynder mentions (0)

We have not tracked any mentions of Bynder yet. Tracking of Bynder recommendations started around Mar 2021.

Brandfolder mentions (3)

  • 25+ Best Free Fonts for Websites in 2023 (Font Tips Included)
    The Outfit Typeface, a gorgeous geometric sans font inspired by the brand's ligature-rich word mark, is the official typeface for Outfit.io. The font serves as the foundation of brand automation by seamlessly tying Outfit's written voice to its product markings, guaranteeing consistent messaging throughout. The identity and mission of Outfit.io are nicely captured by this adaptable and lovely typeface. - Source: dev.to / over 1 year ago
  • Brand Identity Marketplace
    Two of them are brandfolder.com and https://www.frontify.com/en/ are two of the platforms that have placed themselves as a place to manage full branding content. Also, I believe that Canva is not too far behind with its interface. Their coining this as Digital Asset Management. Source: about 2 years ago
  • How to create accessible and branded color palette with many shades for clients for UI design? This is really hard? Or I'm missing some simple tricks?
    Here’s a good example. Brandfolder’s primary brand color is a turquoise blue but their website uses purple and dark blue in varying shades. https://brandfolder.com/. Source: about 2 years ago
  • Best options for Digital Asset Management (DAM) for small businesses?
    Market Leader Https://brandfolder.com/ ("best", expensive, custom quotes as it locks-in enterprise clients) example of use: https://brandfolder.com/riboliwines/riboliestatesgroup. Source: over 2 years ago
  • Get individual SVG's back from IconFonts
    We see this often at outfit.io whenever we have a new client with only a website to ingest their existing brand assets from. - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Bynder and Brandfolder, you can also consider the following products

Venngage - Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.

Pics.io - Pics.io is a cloud service that people can use to manage their creative content and files, collaborate with their peers on this content, and then share it with their clients. Read more about Pics.io.

ContentRaven - Enterprise content enablement platform

Filecamp - Digital Asset Management & Online Proofing tools beautifully integrated, into one secure and cost-effective solution. Manage all your digital marketing assets from your own good-looking, easy-to-use spot in the cloud. Unlimited users in all plans!

Tandem Vault - Tandem Vault is a cloud-based digital asset management solution.

MediaHaven - MediaHaven is a media asset management platform that helps to manage, distribute and archive digital media content.

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