Software Alternatives, Accelerators & Startups

Brand24 VS Usetiful

Compare Brand24 VS Usetiful and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Usetiful logo Usetiful

Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.
Visit Website
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • Usetiful Landing page
    Landing page //
    2022-03-20

Usetiful bridges the gap between users and digital systems. Guided tours and smart tips allow users to master any software system from day one.

Usetiful provides interactive product tours and smart tips into your application, improving user adoption and conversions instantly.

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Usetiful features and specs

  • Product Tours: interactive guided tours
  • Checklists: user onboarding checklists
  • Smart Tips: contextual guidance and validation
  • Assistant widget: customer self help
  • Easy to Set-up and use: less than 5 min setup
  • Employee onboarding: employee tutorials and checklist

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Usetiful videos

Create product tours without coding with Usetiful

More videos:

  • Tutorial - User Onboarding Checklists by Usetiful
  • Demo - Usetiful - Visual Editor Demo
  • Demo - Usetiful Introduction Video

Category Popularity

0-100% (relative to Brand24 and Usetiful)
Reputation Management
100 100%
0% 0
Digital Adoption
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
User Onboarding And Engagement

Questions and Answers

As answered by people managing Brand24 and Usetiful.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Usetiful. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Usetiful

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Usetiful Reviews

  1. Convenient and free

    It was easy to get started - I have registered the free plan and created the first tour in approximately 15 minutes. Since then I have been improving on the experience.

    Part of my application is a single-page app. It was quite techy to get this part running. Kudos for the customer support that walked me through!

    🏁 Competitors: WalkMe
    👍 Pros:    Free basic plan|Easy to use|Great customer support
    👎 Cons:    Single page app support
  2. A nice simple tool for user onboarding

    I use Usetiful for various clients' projects that require product tours. Everyone was satisfied so far. Web editor allows me to quickly update the content and browser extension to preview the tours. Reports provide enough detail.

    🏁 Competitors: Appcues
    👍 Pros:    Easy to use|Easy user interface|Preview function|Good price
    👎 Cons:    Nothing, so far

15 best user onboarding software you need to try in 2023
Usetiful is one of the best-value onboarding tools we’ve found — it’s premium version is just $99/month for up to 20,000 users.
8 Best Usetiful Alternatives and Competitors That Are More Professional
For non-technical people, Usetiful’s integration and setup can be extremely confusing. While it’s still possible for a person who doesn’t know how to code to integrate the tool into their website, figuring out how to do it will be difficult for sure. In order to get to the required information, the user needs to dig deep into help center articles and cherry-pick the...
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its customizable onboarding solutions make it a strong contender for organizations focused on data-driven decision-making. If you're looking for an easy-to-use platform with robust analytics capabilities, Usetiful is worth considering.
Source: helpjuice.com
Top alternatives to UserGuiding
If you are looking for high customizability and excellent customer service all while maintaining a reasonable pricing - Usetiful is the best alternative. At the same time, no onboarding software works exactly the same in every use case. Also make sure to consider the other two alternatives to make an educated decision.
3 free tools for Product Managers to improve product adoption
Product Tours by Usetiful allow you to guide users within your product. You can for example point out interesting parts by well placed smart tips or guide new users with end-to-end walkthrough. Keeping users in direct conversation allows you to get more feedback.
Source: medium.com

What are some alternatives?

When comparing Brand24 and Usetiful, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.