Software Alternatives, Accelerators & Startups

Bluestone PIM VS Marketo

Compare Bluestone PIM VS Marketo and see what are their differences

Bluestone PIM logo Bluestone PIM

Sales depends on how well you present your product.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Bluestone PIM Landing page
    Landing page //
    2023-07-16

Bluestone is a fast-growing Nordic tech company with a global reach. The company was established in 2015 to build Bluestone PIM, a disruptive SaaS platform for Product Information Management (PIM).

The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture.

We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create.

The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to say that we know Digital Commerce.

Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base and enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

  • Marketo Landing page
    Landing page //
    2023-07-17

Bluestone PIM videos

How to improve product information quality with Dashboard | Bluestone PIM |

More videos:

  • Tutorial - Bluestone PIM: How to work with product information more efficiently
  • Review - Bluestone PIM: Creating product variants | Product Information Management |

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Bluestone PIM and Marketo)
Product Information Management
Email Marketing
0 0%
100% 100
Product Management
100 100%
0% 0
Marketing Automation
0 0%
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bluestone PIM and Marketo

Bluestone PIM Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Bluestone PIM and Marketo, you can also consider the following products

Akeneo - Akeneo is an open-source Product Information Management solution.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

inRiver - inRiver offers product information management solutions helping B2C and B2B multi-channel commerce tell perfect stories across channels.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Webcollage - Webcollage is a SaaS solution enabling brands to manage rich product information and publish it in real time to retailer websites.

Pardot - Salesforce B2B marketing automation