Software Alternatives, Accelerators & Startups

Backlinko VS Marketo

Compare Backlinko VS Marketo and see what are their differences

Backlinko logo Backlinko

Backlinko is the place for next-level SEO training and link building strategies.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Backlinko Landing page
    Landing page //
    2022-03-15
  • Marketo Landing page
    Landing page //
    2023-07-17

Backlinko videos

SEO in 2020 and beyond with Brian Dean of Backlinko

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Backlinko and Marketo)
SEO
100 100%
0% 0
Email Marketing
0 0%
100% 100
SEO Tools
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Backlinko and Marketo

Backlinko Reviews

We have no reviews of Backlinko yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Backlinko seems to be more popular. It has been mentiond 16 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Backlinko mentions (16)

  • SEO business meets Jamstack 👉 Backlinko Case Study
    Since 2013, Backlinko has become one of the biggest blogs and brands in the SEO industry. It's the right place if you're looking for next-level SEO training and link-building strategies. Source: about 1 year ago
  • Best way to learn digital marketing fast?
    For sources - Udemy, YouTube, tons of blog posts. E. G. https://www.digitalmarketer.com/digital-marketing/ for SEO - https://backlinko.com/. Source: over 1 year ago
  • What SEO books/websites and other learning resources do you use for your blog?
    Brian Dean's Backlinko, Neil Patel's Quicksprout, Google and Bing Webmaster Tools, SEO Book, and SEO Chat are some of the resources I utilize to understand SEO. Aside from that, I read SEO blogs and forums because they are usually full of new information. Source: about 2 years ago
  • Google Chrome 101.0.4951.64 released
    Backlinko.com says "Chrome is currently the primary browser of more than 2.65 billion internet users.". Source: about 2 years ago
  • Any recommendations on sites to learn from?
    How do users get to your site? SEO, Paid ads, social media. Already mentioned, but I like backlinko.com. Source: over 2 years ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Backlinko and Marketo, you can also consider the following products

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Serpstat - Search analytics, Rank tracking, Backlink analysis and Site Audit tool.

Pardot - Salesforce B2B marketing automation